Sonoma Brands
117 W. Napa St., Suite C, Sonoma, CA, 95476, United States
Overview
Sonoma Brands is a private equity firm focused on the growth sectors of the consumer economy. We aim to partner with bold, innovative founders on their way to building the world’s next enduring brands across the physical and digital landscape.
- Total investments
- 8
- Lead investments
- 4
- Investments · 12mo
- 1
- Active investors
- 5
Sector focus
- Finance
- Financial Services
- Venture Capital
Investment portfolio
- REMEDY
Participated · Series A · Jun 2026
Founded in 2024 by board-certified dermatologist Dr. Muneeb Shah, REMEDY (also referred to as Remedy Science) formulates clinically informed skincare solutions addressing concerns such as dark spots, dryness, fine lines, dullness, keratosis pilaris, and sensitive skin. The brand emphasizes formulations that mirror a dermatologist’s clinical approach—starting with patient concerns and prioritizing visible results without compromising skin health. Since launch, REMEDY has achieved rapid commercial growth across DTC, Amazon, and TikTok Shop and has earned recognition as a Beauty Matter 2026 FUTURE50 brand and as a TikTok-favorite dermatologist label. Financially, the company secured a $20 million oversubscribed Series A minority investment led by L Catterton with participation from Norwest Venture Partners and Sonoma Brands Capital. REMEDY intends to use the proceeds for clinical research, product innovation, team expansion, and continued retail and e-commerce expansion.
- Oats Overnight
Participated · Series B · Jul 2024
Founded in 2016, Oats Overnight produces single-serve, high-protein overnight oat meals that can be prepared by simply adding milk or a milk alternative and shaking. The company positions its products as a convenient, nutritious breakfast aimed at busy consumers who want a quick yet healthy option. Supported by manufacturing facilities in Arizona and Ohio, Oats Overnight distributes nationwide through both grocery retailers and its online channel. Continuous R&D, aided by data analytics and customer feedback, has expanded its portfolio to over 50 distinct flavors. The brand emphasizes innovation to stay competitive within the crowded better-for-you food and beverage market. With the recent Series A funding, the company plans to scale manufacturing, enhance product development, and deepen retail and e-commerce penetration. This capital adds to its growing revenue base driven by broad distribution and a diverse product lineup.
- Bachan's
Led · Series A · Sep 2022
Bachan’s sells a portfolio of four core Japanese barbecue sauce flavors: The Original, Hot and Spicy, Yuzu, and Gluten-Free. Its products are available at more than 11,000 retail doors nationwide, including Costco, Whole Foods Market, Sprouts, Target, Kroger, H.E.B., Bristol Farms, Gelson’s, The Fresh Market, and Fresh Thyme. The company is rolling out distribution to Publix and Albertsons nationwide in the fourth quarter of this year and also sells direct-to-consumer at www.bachans.com. Bachan’s holds five of the top 10 best-selling BBQ sauce rankings on Amazon. Led by founder and CEO Justin Gill, the brand plans to use new capital to accelerate retail expansion, grow the team, and drive product innovation.
- MERIT Beauty
Participated · Series A · Sep 2021
Founded in 2021, MERIT is a modern beauty brand built around a simplified, timeless aesthetic and a curated collection of products intended to streamline daily routines. The company positions itself as an antidote to trend-driven, complex beauty assortments, emphasizing uncompromising quality and products designed for regular use. MERIT targets millennial and Gen X consumers and is described in the announcement as remaining highly profitable. The brand has seen significant growth in recent years, prompting strategic investment and board-level support. With the new minority investment from SEMCAP Beauty & Wellness, MERIT plans to pursue continued global scaling and long-term investment in the business. The company will be supported by SEMCAP’s industry expertise and networks as it expands internationally.
- Mixlab
Led · Series A · Aug 2021
Mixlab is a veterinarian-partnered pharmacy that digitizes the veterinarian-led prescription medication process and delivers personalized pet prescription and wellness solutions. Its proprietary technology streamlines prescription writing and management for veterinarians, reducing phone and fax back-and-forth while improving compliance and financial outcomes. For pet parents, Mixlab emphasizes personalized packaging, proactive text-based communication, industry-leading turnaround times, and free next-day delivery across all 50 states. The company serves thousands of pet parents and veterinarians nationwide from labs in New York City and Los Angeles and has added a third pharmacy in Florida to enable same-day delivery in the Miami–West Palm Beach area. Mixlab plans to broaden its product offering beyond compounded medications to include branded and generic prescription drugs and over-the-counter products, aiming to become a one-stop shop for pet health and wellness. The company says the new capital will help enhance its technology platform, expand operations nationwide, and move toward profitability. Mixlab is a New York-based pet pharmacy partner that helps veterinarians prescribe and deliver medications to extend care into patients' homes. Its platform supports branded, generic, compounded and over-the-counter products and enables veterinarians to write prescriptions in seconds. The company's proprietary technology tracks progress and therapy compliance and notifies pet parents by text to schedule same- or next-day delivery. Orders are accompanied by personalized care packages that include a note from the pharmacist, clear instructions and a new toy. Led by CEO and co-founder Fred Dijols, Mixlab plans to use the $20M financing to expand operations and broaden its business reach. The funding round was led by Sonoma Brands with participation from Global Founders Capital, Monogram Capital, Lakehouse Ventures and Brand Foundry. As part of the deal, Sonoma Operating Partner Keith Levy, former President of Royal Canin USA, will join Mixlab’s board of directors.