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Sonoma Brands

117 W. Napa St., Suite C, Sonoma, CA, 95476, United States

Overview

Private equity firm investing in consumer economy growth sectors.

Founded

2015

Deals ยท 12mo

1

Links

WebsiteLinkedInX (Twitter)

Stage focus

Series A

Geographic focus

Canada
United States

Sector focus

Finance
Financial Services
Venture Capital

Investment portfolio

8rounds
NAMEDATESIZE
REMEDY
Jun 2026Participated
$20 MSeries A
Oats Overnight
Jul 2024Participated
$35 MSeries B
Bachan's
Sep 2022Led
$13 MSeries A
MERIT Beauty
Sep 2021Participated
$20 MSeries A
Mixlab
Aug 2021Led
$20 MSeries A
Manual
Mar 2021Participated
$30 MSeries A
Beekeeper's Naturals
Oct 2019Led
$4 MSeries A
Yumble
Sep 2018Led
$7 MSeries A
REMEDY
Jun 2026Participated
$20 MSeries A
Oats Overnight
Jul 2024Participated
$35 MSeries B
Bachan's
Sep 2022Led
$13 MSeries A
MERIT Beauty
Sep 2021Participated
$20 MSeries A
Mixlab
Aug 2021Led
$20 MSeries A
Manual
Mar 2021Participated
$30 MSeries A
Beekeeper's Naturals
Oct 2019Led
$4 MSeries A
Yumble
Sep 2018Led
$7 MSeries A
8
Items
Browse all public portfolio deals

Insights

Time horizon

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Deal Distribution

Sonoma Brands: 8 funding rounds are recorded in the selected participation categories.All available history.
Sonoma Brands: 8 funding rounds are recorded in the selected participation categories. All available history
Round typeLed dealsParticipated deals
Series A43
Series B01

Monthly Deal Activity

Sonoma Brands: 8 deals are recorded across 98 months.All available history.
Sonoma Brands: 8 deals are recorded across 98 months. All available history
MonthDeals
Sep '181
Oct '180
Nov '180
Dec '180
Jan '190
Feb '190
Mar '190
Apr '190
May '190
Jun '190
Jul '190
Aug '190
Sep '190
Oct '191
Nov '190
Dec '190
Jan '200
Feb '200
Mar '200
Apr '200
May '200
Jun '200
Jul '200
Aug '200
Sep '200
Oct '200
Nov '200
Dec '200
Jan '210
Feb '210
Mar '211
Apr '210
May '210
Jun '210
Jul '210
Aug '211
Sep '211
Oct '210
Nov '210
Dec '210
Jan '220
Feb '220
Mar '220
Apr '220
May '220
Jun '220
Jul '220
Aug '220
Sep '221
Oct '220
Nov '220
Dec '220
Jan '230
Feb '230
Mar '230
Apr '230
May '230
Jun '230
Jul '230
Aug '230
Sep '230
Oct '230
Nov '230
Dec '230
Jan '240
Feb '240
Mar '240
Apr '240
May '240
Jun '240
Jul '241
Aug '240
Sep '240
Oct '240
Nov '240
Dec '240
Jan '250
Feb '250
Mar '250
Apr '250
May '250
Jun '250
Jul '250
Aug '250
Sep '250
Oct '250
Nov '250
Dec '250
Jan '260
Feb '260
Mar '260
Apr '260
May '260
Jun '261
Jul '260
Aug '260
Sep '260
Oct '260

Sector Breakdown

Sonoma Brands: Consumer & Lifestyle is the largest displayed sector by deal count (4 deals).All available history.

A deal can appear in multiple sectors, so sector totals may overlap. Capital represents disclosed total round sizes, not fund cheque sizes.

Sonoma Brands: Consumer & Lifestyle is the largest displayed sector by deal count (4 deals). All available history
SectorDeals
Consumer & Lifestyle4
Health & Life Sciences3
Food & Agriculture3
Networks, Cloud & Communication1
Enterprise Software1
E-Commerce & Retail1

Deal Size Distribution

Sonoma Brands: 8 rounds have a disclosed size in the displayed size bands.All available history.

Undisclosed round sizes are excluded. Capital represents total round sizes, not fund cheque sizes.

Sonoma Brands: 8 rounds have a disclosed size in the displayed size bands. All available history
Round size band (USD)Deals
<$5M1
$5M-$10M1
$10M-$25M4
$25M-$50M2
$50M-$100M0
$100M-$250M0
$250M-$500M0
$500M-$1B0
$1B+0

Deals By Geography

Sonoma Brands: United States has the largest recorded deal count among the displayed regions (6 deals).All available history.

Top 3 of 3 regions; European countries are grouped as Europe.

Sonoma Brands: United States has the largest recorded deal count among the displayed regions (6 deals). All available history
RegionDeals
United States6
Canada1
Europe1
Sonoma Brands: 20 co-investors are shown, with L Catterton sharing 2 recorded deals.All available history.

Co-Investors

Bubble size = shared deals

Click a bubble to open that fund in a new tab.

Shows up to 20 co-investors ranked by shared deals. Deals may be shared with multiple funds, so rows overlap. Capital is total round size, not fund cheque size.

Sonoma Brands: 20 co-investors are shown, with L Catterton sharing 2 recorded deals. All available history
Co-investorShared deals
L Catterton2
Apple Core1
Boulder Food Group1
Brand Foundry Ventures1
Cherry Ventures1
Danone Manifesto Ventures1
Enlightened Hospitality Investments1
Felix Capital1
FJ Labs1
GISEV1
Global Founders Capital1
Impatient Ventures1
Lakehouse Ventures1
Launch Capital1
Marcy Venture Partners1
Monogram Capital Partners1
Morrison Seger Venture Capital Partners1
New Fare Partners1
Norwest Venture Partners1
Prelude Growth Partners1

Investment Strategy

Sonoma Brands: Led accounts for 50% and participating for 50% of round participation.All available history.
Sonoma Brands: Led accounts for 50% and participating for 50% of round participation. All available history
CategoryDeals (count)Share (%)
Led450%
Participating450%
Sonoma Brands: Single-lead accounts for 100% and co-led for 0% of lead dynamics.All available history.
Sonoma Brands: Single-lead accounts for 100% and co-led for 0% of lead dynamics. All available history
CategoryDeals (count)Share (%)
Single-lead4100%
Co-led00%

Team

Brian B. Nicholson

Managing Director

Jonathan Sebastiani

Founder & CEO

Katherine Power

Operating Partner

Kevin Murphy

Managing Director

Will Guidara

Operating Partner