Rokt offers AI- and ML-powered products including its Rokt Brain and the ecommerce Rokt Network. Those systems are said to power more than 6.5 billion transactions and connect 400 million customers across major companies such as Live Nation, Macy’s, AMC Theatres, PayPal and Uber. mParticle by Rokt provides real-time data activation to unlock value across ecommerce, advertising and customer engagement. The company plans to use the newly raised funds to expand operations and accelerate development efforts. Led by CEO Bruce Buchanan, Rokt operates from offices in 10 global locations and serves clients throughout North America, Europe and Asia-Pacific. The article describes Rokt as a global leader in ecommerce. Rokt provides eCommerce marketing technology that uses AI and machine learning to help companies capture value at the moment of transaction. Its platform delivers highly relevant messages to customers at the moment they are most likely to convert. More than 2,500 global businesses and advertisers — including Live Nation, Groupon, Staples, Lands' End, Fanatics, GoDaddy, Vistaprint, and HelloFresh — use Rokt's solutions. Founded in Australia, the company operates in 19 countries across North America, Europe, and the Asia‑Pacific region, with its largest office now in New York City. In December 2021 Rokt closed a $325M Series E that valued the company at $1.95 billion. The company said it will use the funding to invest in R&D, support international expansion, and pursue strategic acquisitions. Rokt provides proprietary e-commerce technology that powers the Transaction Moment for customers of companies like Expedia, Live Nation, Groupon, Staples, Lands’ End, Fanatics, GoDaddy, Vistaprint, and HelloFresh. Through its platform it enables clients to increase brand engagement and unlock new revenue while delivering individualized customer experiences. The company said it will use the capital to accelerate research and development and to expand its client base into new verticals and geographies. Rokt cited heightened demand driven by COVID-19 as companies accelerate digital transformation and seek alternative revenue and acquisition channels. In 2020 Rokt’s valuation increased 42% to more than US$450M, and it closed a US$48M Series C less than a year earlier. The company has recently strengthened its leadership team with multiple executive hires and won MarTech Breakthrough’s Best Use of AI in MarTech award. Founded in Sydney, Rokt now operates across the US, Canada, multiple European markets, Australia, New Zealand, Singapore, and Japan. Rokt provides an e-commerce marketing technology platform that leverages technology, machine learning and AI to surface the potential in every transaction moment, enabling clients to iterate and learn fast. Led by CEO Bruce Buchanan, the platform is designed to deliver more relevant customer experiences at the point of purchase. The company operates across the US, Canada, UK, France, Germany, Australia, New Zealand, Singapore, the Netherlands, Spain and Japan and employs more than 220 people. Clients include Live Nation, Staples, Groupon, GoDaddy, Expedia, Wells Fargo, Vistaprint and HelloFresh. Rokt intends to use the newly raised funds to accelerate research and development. In conjunction with the funding, TDM partner Tom Cowan joined the company’s board. Rokt provides a platform that enables e-commerce companies to improve customer engagements and deliver meaningful native monetization. Its platform is used by brands such as eBay, Ticketmaster, Live Nation, Gumtree, AXS, Dominos and Kogan, as well as thousands of performance marketers acquiring large numbers of new customers at the point of transaction. Led by chairman and CEO Bruce Buchanan, Rokt operates offices in New York, Los Angeles, London, Sydney, Melbourne, Auckland and Singapore. It closed a US$26M Series B, consisting of US$15M announced in February 2017 and a further US$11M from existing investors. The company is using the funds to facilitate its acquisition of CalReply, a provider of calendar marketing solutions, and to accelerate its global growth.

Total raised

$822M

Funding rounds

6

Latest round

Equity

Latest activity

Jan 2025