RoofMarketplace operates a trusted marketplace that modernizes roofing claims by providing carriers access to real market pricing, reducing cycle time, and improving claim accuracy while offering homeowners transparency and contractors qualified opportunities. The platform aims to simplify and drive outcomes across the full roof repair and replacement workflow, emphasizing warranted work and competitive pricing. Leadership additions, including new CEO Scott Holewinski, CTO Brian Beermann, and VP of Marketing Lauren Reid, position the company to scale operations and partnerships. Near-term product priorities include enhancing the platform to support a wider range of claim types. The company plans team expansion to meet rising demand and deepen integration across the insurance ecosystem. RoofMarketplace is leveraging recent strategic capital to accelerate these initiatives and expand its impact in the property claims market. RoofMarketplace provides a platform that pairs EagleView aerial imagery and detailed roof measurements with job details, then sends those jobs to vetted local roofers who can bid and be awarded work quickly. The service is designed to save insurance carriers money while supporting local contractors and ensuring homeowners receive quality repairs; the company emphasizes avoiding predatory storm-chasing and a race-to-the-bottom pricing dynamic. Founded by William Bazeley and David Kish and joined by CTO Tim Russell, the company launched in 2017 and is revenue-generating. Roofers can be awarded jobs in as little as five minutes, and partner roofers handle warranties and ongoing service locally. The company currently serves customers in the Carolinas, Florida, Louisiana, Minnesota and Texas and is planning expansion into Wisconsin ahead of the 2023 hail season. RoofMarketplace is focused on scaled growth, expanding its Ward4 offices, and deepening ties to the Milwaukee tech scene as it adds staff (24 people were cited as contributing to the recent fundraise). RoofMarketplace operates an online marketplace platform that connects homeowners, carriers and contractors during the roof claim process. Founded in 2011 and based in Milwaukee, the company uses aerial imagery to estimate the size of a job and enables roofers to bid without visiting the property. The company announced a Seed Capital raise of $1.1 million to support continued growth. The round was led by Rock River Capital Partners, LLC and Peter Gunder, a Venture Partner at American Family Ventures. Rock River Capital is described as a Southern Wisconsin venture capital firm that specializes in making early-stage investments in Wisconsin-based companies. RoofMarketplace said the funding will be used to fill key roles throughout the organization and to scale to new markets nationally.

Total raised

$13M

Funding rounds

3

Latest round

Series A

Latest activity

Jul 2025