Participated · Series A · Jul 2022

Sift Healthcare is a Milwaukee, WI-based provider of AI-powered healthcare payment solutions and payments intelligence. Led by founder and CEO Justin Nicols, the company offers a payments intelligence platform, AI solutions and advanced analytics that enable providers to reduce write-offs, accelerate insurance reimbursement, improve patient payment strategies, and optimize revenue cycle efficiency. The company launched a Payments Intelligence Co-Pilot, RevProtect, which delivers real-time guidance within clinical workflows to help utilization review (UR), clinical documentation improvement (CDI), and coding professionals improve accuracy, prevent clinical denials, and reduce avoidable write-offs. Sift raised $20M in a Series B to prioritize team expansion and technology investments in artificial intelligence as it grows its platform. The funding is intended to support scaling into new and existing markets and expand its impact within the revenue cycle. The company has continued backing from investors such as Allos Ventures, First Trust Capital Partners and Rock River Capital. Sift Healthcare is a payments analytics and data science company whose products focus on denials and patient payments. Its Payments Intelligence Platform, machine learning integrations, and Rev/Track Insights Suite enable providers and payers to leverage payments data to accelerate insurance reimbursement, improve patient payment strategies, and optimize revenue cycle efficiency. The company’s core offerings include denial prioritization and patient-pay solutions that surface actionable insights across the revenue cycle. Future plans described in the articles center on integrating those solutions into partner platforms to shift revenue cycle management from reactive, point-solution automation to preventative, end-to-end automation. Through a strategic partnership with IKS Health, Sift intends to expand deployment across ambulatory customers and provider enterprises nationwide. No revenue or other financial metrics were disclosed in the articles. Sift Healthcare, based in Milwaukee, WI and led by CEO Justin Nicols, provides a Payments Intelligence Platform, machine‑learning integrations and the Rev/Track Insights Suite to help providers and payers leverage payments data. Its products are designed to accelerate insurance reimbursement, improve patient payment strategies and optimize revenue cycle efficiency. The company sells denials management and patient payment solutions and plans to launch a mid‑cycle denials prevention solution. The business focuses on extracting actionable insights from payments data to boost payer reimbursement and patient collections. The company raised new funding to accelerate sales and product rollout. Sift Healthcare is a Milwaukee-based data science and analytics company that brings AI to healthcare payments. Its core product is a data platform that includes dashboards and reporting, machine learning integrations, and C-suite intelligence tools. These offerings are designed to equip healthcare providers and RCMs with meaningful insights and workflow enhancements for the revenue cycle. The company raised $2.8M in funding and intends to use the proceeds to expand its data science and data engineering teams. Sift is led by founder and CEO Justin Nicols. The company also announced a partnership with State Collection Service to support its analytics solutions. Sift Healthcare offers a HIPAA-compliant platform that uses data science and predictive analytics to optimize the financial performance of the entire revenue cycle continuum. The platform creates a unified picture of patients’ submissions, claims and payments across multiple and previously isolated data sources. Its analytic insights drive workflow optimization, reduce denials and customize the patient-pay experience, which increases collections and helps maintain provider relationships. The company is led by founder and CEO Justin Nicols and is based in Milwaukee. As part of its growth plans, Sift will sign a strategic partnership with Wind River Financial to provide a range of solutions for healthcare organizations, including claims workflow intelligence, reimbursement performance intelligence and patient financial interaction intelligence. The company recently raised $1M in funding to support these efforts.

Led · Seed · Jul 2021

RoofMarketplace operates a trusted marketplace that modernizes roofing claims by providing carriers access to real market pricing, reducing cycle time, and improving claim accuracy while offering homeowners transparency and contractors qualified opportunities. The platform aims to simplify and drive outcomes across the full roof repair and replacement workflow, emphasizing warranted work and competitive pricing. Leadership additions, including new CEO Scott Holewinski, CTO Brian Beermann, and VP of Marketing Lauren Reid, position the company to scale operations and partnerships. Near-term product priorities include enhancing the platform to support a wider range of claim types. The company plans team expansion to meet rising demand and deepen integration across the insurance ecosystem. RoofMarketplace is leveraging recent strategic capital to accelerate these initiatives and expand its impact in the property claims market. RoofMarketplace provides a platform that pairs EagleView aerial imagery and detailed roof measurements with job details, then sends those jobs to vetted local roofers who can bid and be awarded work quickly. The service is designed to save insurance carriers money while supporting local contractors and ensuring homeowners receive quality repairs; the company emphasizes avoiding predatory storm-chasing and a race-to-the-bottom pricing dynamic. Founded by William Bazeley and David Kish and joined by CTO Tim Russell, the company launched in 2017 and is revenue-generating. Roofers can be awarded jobs in as little as five minutes, and partner roofers handle warranties and ongoing service locally. The company currently serves customers in the Carolinas, Florida, Louisiana, Minnesota and Texas and is planning expansion into Wisconsin ahead of the 2023 hail season. RoofMarketplace is focused on scaled growth, expanding its Ward4 offices, and deepening ties to the Milwaukee tech scene as it adds staff (24 people were cited as contributing to the recent fundraise). RoofMarketplace operates an online marketplace platform that connects homeowners, carriers and contractors during the roof claim process. Founded in 2011 and based in Milwaukee, the company uses aerial imagery to estimate the size of a job and enables roofers to bid without visiting the property. The company announced a Seed Capital raise of $1.1 million to support continued growth. The round was led by Rock River Capital Partners, LLC and Peter Gunder, a Venture Partner at American Family Ventures. Rock River Capital is described as a Southern Wisconsin venture capital firm that specializes in making early-stage investments in Wisconsin-based companies. RoofMarketplace said the funding will be used to fill key roles throughout the organization and to scale to new markets nationally.

Led · Equity · Dec 2020

AirDeck provides an online platform that lets users add verbal or video recordings to presentations and documents to increase engagement for on-demand viewing. The product targets common business communication problems: excessive back-and-forth reviews, scheduling live meetings, and sending flat documents without context. The company says it launched this year and has seen immediate customer adoption across a variety of industries. The new capital will be used to expand its sales and marketing teams and continue platform innovation. Leadership positions AirDeck as a solution for more effective asynchronous communication as work becomes more remote and distracted.