Participated · Series A · Jul 2022

Sift Healthcare is a Milwaukee, WI-based provider of AI-powered healthcare payment solutions and payments intelligence. Led by founder and CEO Justin Nicols, the company offers a payments intelligence platform, AI solutions and advanced analytics that enable providers to reduce write-offs, accelerate insurance reimbursement, improve patient payment strategies, and optimize revenue cycle efficiency. The company launched a Payments Intelligence Co-Pilot, RevProtect, which delivers real-time guidance within clinical workflows to help utilization review (UR), clinical documentation improvement (CDI), and coding professionals improve accuracy, prevent clinical denials, and reduce avoidable write-offs. Sift raised $20M in a Series B to prioritize team expansion and technology investments in artificial intelligence as it grows its platform. The funding is intended to support scaling into new and existing markets and expand its impact within the revenue cycle. The company has continued backing from investors such as Allos Ventures, First Trust Capital Partners and Rock River Capital. Sift Healthcare is a payments analytics and data science company whose products focus on denials and patient payments. Its Payments Intelligence Platform, machine learning integrations, and Rev/Track Insights Suite enable providers and payers to leverage payments data to accelerate insurance reimbursement, improve patient payment strategies, and optimize revenue cycle efficiency. The company’s core offerings include denial prioritization and patient-pay solutions that surface actionable insights across the revenue cycle. Future plans described in the articles center on integrating those solutions into partner platforms to shift revenue cycle management from reactive, point-solution automation to preventative, end-to-end automation. Through a strategic partnership with IKS Health, Sift intends to expand deployment across ambulatory customers and provider enterprises nationwide. No revenue or other financial metrics were disclosed in the articles. Sift Healthcare, based in Milwaukee, WI and led by CEO Justin Nicols, provides a Payments Intelligence Platform, machine‑learning integrations and the Rev/Track Insights Suite to help providers and payers leverage payments data. Its products are designed to accelerate insurance reimbursement, improve patient payment strategies and optimize revenue cycle efficiency. The company sells denials management and patient payment solutions and plans to launch a mid‑cycle denials prevention solution. The business focuses on extracting actionable insights from payments data to boost payer reimbursement and patient collections. The company raised new funding to accelerate sales and product rollout. Sift Healthcare is a Milwaukee-based data science and analytics company that brings AI to healthcare payments. Its core product is a data platform that includes dashboards and reporting, machine learning integrations, and C-suite intelligence tools. These offerings are designed to equip healthcare providers and RCMs with meaningful insights and workflow enhancements for the revenue cycle. The company raised $2.8M in funding and intends to use the proceeds to expand its data science and data engineering teams. Sift is led by founder and CEO Justin Nicols. The company also announced a partnership with State Collection Service to support its analytics solutions. Sift Healthcare offers a HIPAA-compliant platform that uses data science and predictive analytics to optimize the financial performance of the entire revenue cycle continuum. The platform creates a unified picture of patients’ submissions, claims and payments across multiple and previously isolated data sources. Its analytic insights drive workflow optimization, reduce denials and customize the patient-pay experience, which increases collections and helps maintain provider relationships. The company is led by founder and CEO Justin Nicols and is based in Milwaukee. As part of its growth plans, Sift will sign a strategic partnership with Wind River Financial to provide a range of solutions for healthcare organizations, including claims workflow intelligence, reimbursement performance intelligence and patient financial interaction intelligence. The company recently raised $1M in funding to support these efforts.

Participated · Equity · Dec 2020

AirDeck provides an online platform that lets users add verbal or video recordings to presentations and documents to increase engagement for on-demand viewing. The product targets common business communication problems: excessive back-and-forth reviews, scheduling live meetings, and sending flat documents without context. The company says it launched this year and has seen immediate customer adoption across a variety of industries. The new capital will be used to expand its sales and marketing teams and continue platform innovation. Leadership positions AirDeck as a solution for more effective asynchronous communication as work becomes more remote and distracted.

Participated · Equity · Nov 2020

Socialeads builds a digital prospecting platform that uses advanced natural language processing, personality and emotionality detection, and machine learning to source near-fully qualified leads from advisors' social networks and identify mutual connections for introductions and referrals. The product targets financial services companies and insurance enterprises and their field advisors. Founded in 2018 and based in Milwaukee, WI, Socialeads is part of Plug & Play Ventures' Insurtech program and has run pilots with several large insurance companies in the US and abroad. The company has onboarded enterprise customers Northwestern Mutual and TruChoice Financial for deployment to their field advisors. Socialeads raised $1.75M in funding and plans to use the proceeds to expand its sales and client success teams to meet demand in domestic and international field sales organizations. The platform's core focus remains improving advisor prospecting and introductions via AI-driven signals from social networks. Socialeads provides an AI platform for financial services firms and their advisors to identify the size, depth and value of professional and personal social networks. The company uses advanced machine learning and natural language processing to generate insights derived from social media. Founded in 2018 by Larry Hitchcock and Matthew Salzer and based in Milwaukee, Socialeads targets financial-advisor workflows and prospecting. It closed a $750k seed round to support growth. The financing will be used to expand resourcing and to launch initial pilots with Northwestern Mutual’s financial advisors. Participation from Northwestern Mutual’s Cream City Venture Capital follows Socialeads winning Northwestern Mutual’s Reverse Pitch the prior fall.