• Socialeads

  Participated · Equity · Nov 2020

  Socialeads builds a digital prospecting platform that uses advanced natural language processing, personality and emotionality detection, and machine learning to source near-fully qualified leads from advisors' social networks and identify mutual connections for introductions and referrals. The product targets financial services companies and insurance enterprises and their field advisors. Founded in 2018 and based in Milwaukee, WI, Socialeads is part of Plug & Play Ventures' Insurtech program and has run pilots with several large insurance companies in the US and abroad. The company has onboarded enterprise customers Northwestern Mutual and TruChoice Financial for deployment to their field advisors. Socialeads raised $1.75M in funding and plans to use the proceeds to expand its sales and client success teams to meet demand in domestic and international field sales organizations. The platform's core focus remains improving advisor prospecting and introductions via AI-driven signals from social networks. Socialeads provides an AI platform for financial services firms and their advisors to identify the size, depth and value of professional and personal social networks. The company uses advanced machine learning and natural language processing to generate insights derived from social media. Founded in 2018 by Larry Hitchcock and Matthew Salzer and based in Milwaukee, Socialeads targets financial-advisor workflows and prospecting. It closed a $750k seed round to support growth. The financing will be used to expand resourcing and to launch initial pilots with Northwestern Mutual’s financial advisors. Participation from Northwestern Mutual’s Cream City Venture Capital follows Socialeads winning Northwestern Mutual’s Reverse Pitch the prior fall.

No current team members are available.