Rootine builds precision nutrition products for athletes by combining AI with individual DNA, blood, and lifestyle test results to generate tailored nutrient formulas and precise dosages. Its service offerings include at-home lab tests such as the Rootine DNA Test, Blood Vitamin Test, and Blood Mineral Test. The company reports delivering over 1 million precision multivitamin packs to customers and is used by professional athletes and team registered dietitians. Rootine plans to use new funding to hire talent, forge partnerships, and create new distribution channels. Founded in 2018 by Rachel Soper Sanders and Dr. Daniel Wallerstorfer, the company is based in Nashville, TN. To date it has raised $14.5M. Rootine builds precision nutrition products that combine at-home testing, DNA, blood, lifestyle and activity data to generate personalized micronutrient recommendations and actionable insights. Members access a dashboard with digital health tracking, health data analytics, and precision-personalized daily microbead micronutrients. Rootine’s technology uses AI to ingest and match individual data with thousands of clinical studies to optimize health and human performance. The company reports helping thousands of members, including professional athletes, celebrities, and high-performing individuals across the U.S. Rootine emphasizes a test-take-track process and is developing advanced technology and personalized solutions to improve fitness, sleep, mental acuity, nutrition, and metabolic health. Founded by Rachel Soper Sanders and Dr. Daniel Wallerstorfer, the company is remote-first with headquarters in Nashville, TN.

Total raised

$13M

Funding rounds

2

Latest round

Series A

Latest activity

Sep 2022