Rootly builds an incident response management platform that automates much of incident resolution, from coordinating responders in Slack and suggesting next steps to auto‑generating status updates and post‑mortems and identifying related incidents. The company was founded in 2021 by JJ Tang and Quentin Rousseau and is a Y Combinator graduate. Rootly counts customers including Canva, Nvidia, and TripAdvisor; management says revenue grew 400% in the past 12 months and customers use the platform to manage over 60,000 incidents per year. The startup is based in San Francisco and currently has a 30‑person team, with plans to exceed 50 employees by year‑end. New funding will be used to accelerate the product roadmap, expand engineering headcount, and invest in sales and marketing. Rootly competes with FireHydrant, Blameless, and Incident.io in a market estimated at $29.21 billion in 2022. Rootly provides an incident-response solution designed to let site reliability engineers manage and resolve incidents directly inside Slack, avoiding additional tooling layers. The product connects Slack conversations to tools like Jira, Zendesk, Datadog and PagerDuty and compiles an incident report in the background from the Slack discussion for post-mortems. The company emerged from stealth after participating in Y Combinator and plans to remain fully remote, with co-founders Quentin Rousseau in San Francisco and JJ Tang in Toronto. Rootly is small today with fewer than 10 employees and intends to hire engineers and salespeople over the next year as it deploys the new capital. The team emphasizes diversity in hiring and cited lead investor Ross Fubini and XYZ Venture Capital’s focus on building diverse companies. Financially, Rootly has closed a seed financing to fund product development and early hiring plans.

Total raised

$15M

Funding rounds

2

Latest round

Series A

Latest activity

Aug 2023