Rosso, developed by Ema Health and founded in 2023, offers an integrated digital ecosystem—enhanced by artificial intelligence—that guides donors from finding the nearest center through booking and managing the donation process via smartphone. The platform also provides transfusion centers with tools for planning and managing non-clinical operations. In its first two years Rosso has involved tens of thousands of donors, partnered with hundreds of collection centers across Italy and struck collaborations with dozens of companies to promote donation among employees. The company operates from offices in Milan and Lucca and plans to expand nationally and later into Europe. Financially, Rosso recently completed a €3 million seed round to fund growth and team expansion. The founding team is led by Chiara Schettino and Filippo Toni (class of 2006), noted in the coverage as a notably young founder.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2026