Roster (FKA Wooly) is an enhanced creator engagement platform that enables online retailers to leverage their customer community and convert them into brand ambassadors at scale. Led by CEO Kyle Fraughton, the company provides tools to engage and mobilize customers for brand promotion. Customers include On Running, Cotopaxi, Salomon, Blendtec, 1 800 contacts, and Specialized. The company is Silicon Scope, UT-based. Roster raised $6M in seed funding and plans to use the proceeds to scale business operations and enhance the customer experience. No revenue, user, or other operating metrics were disclosed in the article.

Total raised

$6M

Funding rounds

1

Latest round

Seed

Latest activity

Jul 2022