Participated · Seed · Nov 2025

Mindsmith, based in Provo, Utah, provides an AI-native authoring platform that enables learning and development teams to convert existing materials into interactive, instructionally sound courses up to 12 times faster than traditional methods. The software blends generative artificial intelligence with contemporary learning science while maintaining enterprise-grade security, scalability, and an intuitive interface. Current customers include Laing O’Rourke, Gaylor Electric, HubSpot, and several Fortune 500 companies, underscoring early enterprise traction. Founded by CEO Zack Allen and co-founder Ethan Webb, the company focuses on reducing cost and time-to-deployment for corporate training without sacrificing quality. Mindsmith plans to use newly secured capital to expand operations and accelerate product development. The business has raised at least $4.1 million to date, though no revenue or user metrics were disclosed in the article.

Led · Seed · Jul 2022

Roster (FKA Wooly) is an enhanced creator engagement platform that enables online retailers to leverage their customer community and convert them into brand ambassadors at scale. Led by CEO Kyle Fraughton, the company provides tools to engage and mobilize customers for brand promotion. Customers include On Running, Cotopaxi, Salomon, Blendtec, 1 800 contacts, and Specialized. The company is Silicon Scope, UT-based. Roster raised $6M in seed funding and plans to use the proceeds to scale business operations and enhance the customer experience. No revenue, user, or other operating metrics were disclosed in the article.

Participated · Seed · Jul 2022

Iris Technologies has built a communication hub aimed at simplifying the complex communications that drive commercial construction projects. The product connects to Outlook and combines task management, email, and construction software elements into a single platform that can be adopted by one person without changing others’ workflows. Iris says the platform saves project managers time, preventing things from falling through the cracks and delivering an estimated extra five hours per week to PMs/PEs. The company positions its solution as purpose-built for the people who run projects—project managers and project engineers—and emphasizes peace of mind and productivity gains. Iris is launching the world’s first communication hub specifically for construction project managers and project engineers and is promoting broader adoption across commercial general contractors.