ROXFIT builds a digital platform that helps hybrid-fitness competitors train, simulate races, and analyse performance through AI-driven workout plans, pacing guidance, race simulations, and wearable integrations. Founded by entrepreneurs Ben Wilson and Joey Allott, the company focuses on the rapidly expanding HYROX community, positioning itself as the primary technology layer for this emerging sport. The app grew from 80,000 users in May 2025 to more than 260,000 users across 185 countries, demonstrating strong organic traction. Following the launch of Version 2, ROXFIT deepened its analytics features and integrations to serve both elite athletes and newcomers. With fresh capital, the startup intends to accelerate product development, grow its engineering and artificial-intelligence teams, and broaden its global ambassador network as well as partnerships with gyms and training communities. Prior funding includes an £800,000 pre-seed round that supported initial product creation and early international expansion. The latest raise brings the company’s total external funding to £2.7 million.

Total raised

$4M

Funding rounds

2

Latest round

Seed

Latest activity

Mar 2026