Founded in 2021 by Ankur Dahiya, Adwait Vikram Singh and Mukesh Christopher, Rozana operates a hybrid commerce model that blends a mobile shopping app with more than 75 modern retail experience centres and its own distribution network. The company partners with over 35,000 village-based women who act as last-mile fulfilment agents, enabling delivery into 21,000 villages across the Gangetic plains. Rozana currently serves more than 1 million active rural households in Uttar Pradesh and Haryana, offering staples, FMCG, personal care, apparel and other categories. Revenue figures were not disclosed, but the company states it has raised nearly $60 million to date to build its rural commerce infrastructure. With the newly raised capital, Rozana plans to upgrade its technology stack, expand product categories, launch private-label lines and deepen brand partnerships. The company’s growth roadmap targets scaling to over 200 stores and entering two to three additional northern states in the near term, with an eventual goal of reaching 130,000 villages. Rozana is positioning itself to capture a share of India’s $2 trillion rural consumption market.

Total raised

$54M

Funding rounds

2

Latest round

Series B

Latest activity

Mar 2026