RubiBrands is an Istanbul-based e-commerce aggregator that acquires established consumer brands across CEEMEA and sells them on 15+ marketplaces. The company targets brands with weak ties to Asia to avoid supply-chain bottlenecks and to protect margins. RubiBrands positions Turkey as a central logistics hub to shorten lead times, improve quality control, and accelerate product innovation. It has acquired seven brands to date and is active on marketplaces including Amazon US/UK/Germany/UAE, Trendyol, Hepsiburada, Allegro, Zalando, Noon, Jumia, and Getir. Leadership emphasizes partnering with founders for non-disruptive know-how transfer and continuous product development. The firm aims to reach 25 brands, ship 12 million units, and generate $110 million in annual revenue within the next 12 months.

Total raised

$23M

Funding rounds

1

Latest round

Seed

Latest activity

May 2022