Ruby Love designs period apparel featuring a proprietary dri-tech mesh and a built-in absorbent organic cotton liner to offer protection against leaks and stains. Its products can be worn with or without a tampon or menstrual cup and are machine-washable. The company was founded by Crystal Etienne in 2015. Ruby Love recently closed a round of funding led by SteelSky Ventures, indicating continued investor interest. The firm previously secured a $15 million Series A. No operating metrics or revenue figures are provided in the article. Ruby Love, founded in 2015 by CEO Crystal Etienne, is a NYC-based femtech e-commerce apparel company. The company developed smart design technology featuring a discreet, built-in absorbent organic cotton liner perfectly angled to collect flow and provide absorption and protection against leaks and stains. Product collections include period underwear, period kits, period swimwear, activewear, loungewear, double-sided pads and incontinence boxer briefs with leak-proof protection. Ruby Love increased sales from $300,000 following its first year to over $10 million in its third year. The company plans to continue investing in brand expansion, product development and brand-related campaigns.

Total raised

$8M

Funding rounds

2

Latest round

Series A

Latest activity

Jul 2019