Rule builds an ADHD-friendly save-to-win mobile app that turns money management into a rewarding game, combining a Tamagotchi-like squirrel with a save-to-win mechanic to help users curb impulsive spending. The product targets people who experience financial anxiety and the so-called 'ADHD tax' by making saving engaging and habit-forming. Rule completed a beta in which its community saved over £100K, demonstrating early traction. The company plans to use new funds to accelerate its public launch from beta, expand its feature set, and grow its product team. The app’s core focus is on accessibility for neurodivergent users and long-term savings behavior change.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2025