Sales Layer is a PIM SaaS platform that enables teams to upload, analyse and enhance product information and data. Products can be showcased on platforms, apps and marketplaces with a few clicks, saving hundreds of working hours each year. The platform offers integrations with Google, Amazon, Shopify and Magento and partners with Google Manufacturer, Amazon Vendor, BigCommerce and Mercado Libre. Clients include Teka, Rexel, ACCIONA and AkzoNobel. The company raised $25m in a Series B round and intends to use the funds to hire across functions and expand international operations. Sales Layer plans to reach new customers and increase its presence in the UK and US markets. Sales Layer offers a cloud-based product information management (PIM) platform that transforms catalogs into a digital, multichannel control center and connects product data to hundreds of channels across the supply chain. The company’s core product is a catalog management platform used by brands and retailers to centralize and distribute information. Founded in 2013 by Álvaro Verdoy and Iban Borràs and based in Valencia, Spain, Sales Layer has developed a multichannel integration focus. The company plans to use new funding to scale international operations and expand its operational infrastructure. With the Series A, Sales Layer announced it would almost triple its team to about 80 employees in the coming months. The company has raised €5m in total venture funding to date. Sales Layer offers a PIM (Product Information Management) platform that uses advanced analytics and automation to enrich, centralize and synchronize product catalogs across omnichannel sales and communication platforms. The company serves customers in Spain, the United States, the United Kingdom, South Africa and Chile, with clients including Porcelanosa, Reebok, Columbia and Le Coq Sportif. Founded in 2013 and headquartered in Valencia, Sales Layer is led by founders Álvaro Verdoy (CEO) and Ibán Borrás (CTO), with additional management Chandhu Nair and David Gobert-Cézanne. The team comprises eight employees and the company plans to increase headcount to strengthen commercial capacity and support international growth. Financially, Sales Layer completed a €1.2 million funding round to support its development and international expansion. Sales Layer offers a cloud-based Product Information Management (PIM) SaaS that automates publishing product information to web, e-commerce, marketplaces, mobile, social networks and print. The platform is positioned as one of the first cloud PIM systems addressing multichannel sales chaos and keeping product data updated across media and formats. The company says its tools help firms increase their audience and obtain analytics on catalog queries to improve product development and sales decisions. Sales Layer plans to use the investment to accelerate its growth and competitiveness. The article frames the PIM sector as traditionally dominated by SAP, Informatica and Oracle but with room for growth as multichannel selling intensifies. Sales Layer is described as a Castellón-based startup.

Total raised

$30M

Funding rounds

4

Latest round

Series B

Latest activity

Jun 2022