Salesfire provides software that creates a comprehensive profile of every visitor to a retailer’s website and uses behavioural cues to understand interests and shopping behaviour. The platform enables retailers to personalise experiences, guide shoppers through the buying funnel to improve conversion rates, then re-engage customers to build one-to-one relationships. Its solution is used by over 700 brands including Hamleys, Moss Bros, Select Fashion, Sportsshoes.com and Trespass. The company employs 65 staff and reports annual recurring revenue of £3m. Salesfire plans to incorporate its AI-powered technology into the platform and to create over ten new jobs in the next two years. The business is led by CEO and Founder Rich Himsworth and is based in Middlesbrough, UK. Salesfire is a Middlesbrough, UK–based SaaS company that helps e-commerce stores optimize conversion rates through intelligent personalization and on-site search. Founded in 2017 by Rich Himsworth, the platform aims to replicate the in-store sales-assistant experience with product recommendations and AI-assisted site search. Salesfire underpins customer touchpoints to engage visitors, re‑engage lapsed customers, and increase sales, conversion rates, and revenue. The company serves over 650 customers, including Moss Bros., Sports Shoes, and Hamleys, and reports annual recurring revenue of over £2 million. Following the recent funding, Salesfire plans to add more AI-powered features and double its team, creating around 50 new jobs in the Tees Valley.

Total raised

$6M

Funding rounds

2

Latest round

Equity

Latest activity

Nov 2024