Led · Equity · Nov 2024

Salesfire provides software that creates a comprehensive profile of every visitor to a retailer’s website and uses behavioural cues to understand interests and shopping behaviour. The platform enables retailers to personalise experiences, guide shoppers through the buying funnel to improve conversion rates, then re-engage customers to build one-to-one relationships. Its solution is used by over 700 brands including Hamleys, Moss Bros, Select Fashion, Sportsshoes.com and Trespass. The company employs 65 staff and reports annual recurring revenue of £3m. Salesfire plans to incorporate its AI-powered technology into the platform and to create over ten new jobs in the next two years. The business is led by CEO and Founder Rich Himsworth and is based in Middlesbrough, UK. Salesfire is a Middlesbrough, UK–based SaaS company that helps e-commerce stores optimize conversion rates through intelligent personalization and on-site search. Founded in 2017 by Rich Himsworth, the platform aims to replicate the in-store sales-assistant experience with product recommendations and AI-assisted site search. Salesfire underpins customer touchpoints to engage visitors, re‑engage lapsed customers, and increase sales, conversion rates, and revenue. The company serves over 650 customers, including Moss Bros., Sports Shoes, and Hamleys, and reports annual recurring revenue of over £2 million. Following the recent funding, Salesfire plans to add more AI-powered features and double its team, creating around 50 new jobs in the Tees Valley.

Led · Equity · Jul 2024

FinLegal offers a platform designed to manage class actions and large volumes of similar claims, enabling claimants to engage with lawyers more effectively while allowing law firms to automate processes and reduce operating costs. The platform uses automation and AI and the company states it can enable legal teams to handle up to six times more claims. Since launch in 2020 the platform has processed over two million claims and is used by leading claims firms such as Leigh Day (UK) and Maurice Blackburn (Australia), plus mid-market firms in the US. FinLegal was founded in 2019 by Steven Shinn and currently employs 25 staff, including three in its US office. Financially, the company more than doubled ARR to £1.8m in the year to April 2024 and increased total revenue to almost £3m. The business plans to further develop its product for a wider audience, accelerate international growth and create 26 new jobs.

Led · Equity · Mar 2024

Suiso develops an innovative hydrogen generator using a novel microwave technology to extract hydrogen from natural gas or biogas while capturing the carbon as carbon black. The process is intended to produce low-cost, low-carbon or zero-carbon energy and yields carbon black that can be used in tyres, batteries and inks. The company plans to manufacture generators the size of shipping containers for onsite deployment to power factories, hospitals, warehouses, or to serve as filling-station units for hydrogen vehicles. Suiso is led by CEO Stuart McKnight. The company raised £3M in funding to advance development and move the technology toward market deployment. Management says the investment will help overcome cost, availability and practical barriers to wider hydrogen adoption.

Led · Equity · Feb 2024

Pimberly is a Manchester-based company offering product information management (PIM) and digital asset management (DAM) software to help businesses boost e-commerce sales. Its platform brings product specifications and digital assets such as images, video, documents and 3D together in one place, providing access to up-to-date accurate information. It is used by manufacturers, distributors, brands and retailers to create, market and sell their products. Customers named in the article include Footasylum, Monsoon, JD Sports, Cotton Traders, Dover Sadlery and Harvey Nichols. The company plans to enhance its platform, expand its US operation, and make further inroads into the European market. Led by CEO Martin Balaam, Pimberly raised £4M in the most recent round, bringing total funding to £14M. Pimberly is a Manchester, UK-based provider of a SaaS Product Information Management (PIM) platform. Its PIM enables retailers, distributors and manufacturers to increase sales through accurate and engaging product information by leveraging growing volumes of product data across multiple channels and regions. Customers include Moonpig and Ellis Brigham. The company is led by CEO Martin Balaam. In June 2018 Pimberly completed a £2M Series A funding round. The capital will be used to focus on product development, customer success and new business development.

Led · Equity · Nov 2023

Bimsense provides Operance, a proptech platform for buildings that helps companies comply with the Building Safety Act. Operance is used by organisations such as Campden, Basildon and Harrow and by construction firms including Kier, Higgins, United Living, Vermont and Rider Levett Bucknall. The company plans to use the further £750K in funding to add new features to Operance in response to the latest measures coming into force. Bimsense was founded seven years ago by Ian Yeo and Scott Pilgrim, who specialise in building information modelling (BIM). The company increased turnover by 44% in the financial year ending in August and currently employs 22 staff, with expectations to create six new jobs. Bimsense develops Operance, a mobile-first digital operations and maintenance (O&M) platform that captures building intelligence and supports the 'golden thread' of safety across a building's lifecycle. The company says Operance helps owners and managers demonstrate that safety has been considered from design and construction through to ongoing management. Bimsense plans to use the new funding to build modules that address further requirements of the Building Safety Act, in particular registering high-rise residential buildings (HRBs) and producing safety case reports. Operance was developed in 2020 with initial investment support from NPIF – Mercia Equity Finance. The business was founded in 2016 by Ian Yeo and Scott Pilgrim and is used by customers including GallifordTry, REDS10, Algeco, Morrison Construction and RLB. Bimsense has also won multiple industry awards.