Samba TV delivers an AI-driven media intelligence platform that unifies measurement and audience targeting across every screen for advertisers and media companies. Its technology ingests first-party data from millions of opted-in connected televisions and billions of web signals in more than 50 countries, creating a real-time view of the full consumer journey. The company is rolling out "Agentic AI" advertising infrastructure meant to replace traditional, fragmented buying approaches with unified, real-time optimization. Recent strategic partnerships position Samba as a measurement provider to global DSPs, SSPs, and major platforms such as TikTok and Snap. With fresh growth capital in place, management plans to accelerate its AI product roadmap, scale international operations, and continue a history of opportunistic technology acquisitions. Financially, Samba TV has obtained access to up to $60 million of non-dilutive debt, giving the firm additional flexibility without issuing equity.

Total raised

$60M

Funding rounds

3

Latest round

Debt Financing

Latest activity

Dec 2025