SamyRoad is an internet-sector startup founded in 2013 by Juan Sánchez Herrera, Marta Nicolás and Patricia Ratia. The company maintains offices in Madrid, Paris, New York, Lisbon, Buenos Aires, São Paulo, Mexico City, Santiago de Chile and Bogotá. It agreed with Banco Santander's Fondo Smart to access financing of up to €15 million to support international growth both organically and inorganically, and has taken an initial €2 million loan via the Fondo Smart Crecimiento. Historical backers include the Bulgari family, Inveready Technology Investment Group, Sabadell Venture Capital, Caixa Capital Risc and business angel Jesús Olmos; SamyRoad raised €2.2 million in the two years prior to the deal. Management stated the funds will be used to strengthen the company’s structure in Mexico, Argentina, Brazil, Chile and Colombia. According to the article, the company had projected 2018 revenues of between €8 million and €13 million. SamyRoad is an influencer marketing and visual storytelling platform based in Madrid, Spain. Led by CEO Juan Sanchez Herrera, CMO Marta Nicolas and CFO Patricia Ratia, the company provides tools for brands to identify the right influencers, create visual storytelling campaigns, and manage those campaigns via a dedicated account executive. The platform supports the full campaign lifecycle—contracts, legal compliance, planning, editorial guidance, contingency management, compensation and logistical details—and monitors results by tracking 50+ parameters and analyzing 10+ data points. SamyRoad has served clients across banking, beauty, fashion, food & drinks, sports & travel, tech & entertainment and pharma. The company closed a €1.4M financing round and intends to use the funds to expand in Europe and Latin America. Samy Road operates a platform that connects influencers with fashion and lifestyle brands to run campaigns. In 2017 the company expanded internationally into Latin America and Portugal and broadened into sectors such as motor and tourism while running charitable campaigns. It operates in 26 markets and maintains offices in Madrid, Portugal, Mexico and New York. The company completed 145 influencer campaigns in 2017, a 60% increase over 2016, and counts clients including Estée Lauder, Avon, Loewe and L'Oréal. Samy Road closed 2017 with a positive EBITDA for the first time and expected 2017 revenue between €8 million and €13 million. The company has also secured European Union funds to develop its algorithm.

Total raised

$22M

Funding rounds

3

Latest round

Equity

Latest activity

Oct 2019