Sana builds and administers vertically integrated health insurance plans aimed at small and medium-sized businesses, combining traditional coverage with free visits to virtual primary care, mental health, pediatrics and maternity. The company says its plans can save employers up to 20% versus their current insurance and generates revenue via fees for selling, underwriting and administering plans as well as on insurance risk. Sana currently offers plans in eight states, including Arizona, Oklahoma, Texas, Illinois, Ohio and Kentucky, and recently expanded into Virginia and Indiana with plans to enter more states. It has about 20,000 people on its plans, has tripled its customer count over the past year, and estimates 35–40% of new customers previously could not afford to provide employee healthcare. Sana opened a physical primary care center, Sana MD, in Austin, offering concierge care to members on most plans. The company is remote-first with 170 employees (up from 80 at the start of 2021); it is not yet profitable but plans to reach profitability with this funding and will use capital to hire and open more centers. Sana provides health insurance to small and midsize businesses with a vertically integrated, value-based care model that includes direct primary care and a Sana Care ecosystem of providers. The company emphasizes primary and preventive care and offers centers of excellence for more complex procedures. Sana is available in Arizona, Oklahoma, Texas, Illinois, and Kentucky and grew its customer base by 140% in the past year. The company plans to use new capital to invest in advanced primary care, expand into new markets and within its existing footprint, and scale its direct sales model. Sana will also invest in zero-cost care options, digital health offerings, care navigation, and building a network of providers committed to fair pricing. The company is headquartered in Austin, Texas. Sana Benefits manages self-funded insurance plans that let employers pick and pay for employee healthcare services. The company bundles startup benefit providers through partnerships with Beam Dental, PlushCare, Calm, Ginger.io, ClassPass and Maven Clinic. Sana says its approach saves customers roughly 20% compared with traditional plans. Plan options range from a $4,000 deductible with a $6,650 out-of-pocket maximum to a $0 deductible plan with a $1,250 individual out-of-pocket maximum. Sana generates revenue by managing, directing, and distributing the insurance plans for its customers. It currently operates in Texas and Kentucky and plans to expand to Illinois later this year. Sana Benefits provides premium health plans to small and medium businesses, selling plans directly to cut out brokers and build products around customer needs. The company emphasizes member choice by building provider networks around the doctors members want and by offering free premium services through partnerships with Plushcare, Maven, Beam, ClassPass, and Calm. Sana says it has built all of its own technology from scratch on a modern, HIPAA‑compliant web stack (AWS, Rails, React), enabling leadership in back‑office automation and data‑driven care management. The firm positions itself as focused on a modern, customer‑focused approach and aims to be "a smarter, more human health plan." Financially, the company reports having "dozens of customers" and claims its plans cost about 30% less than traditional options. Sana was established in 2017.

Total raised

$104M

Funding rounds

4

Latest round

Series B

Latest activity

Jun 2022