Founded in 2023 by a team largely from PicPay, Sandwiche launched with a store-in-bio product that centralized creators’ sales and later pivoted into a creator marketing platform. It specializes in nano and micro creators (about 5,000 to 50,000 followers) and has registered roughly 1 million creators on its platform, with about 15% based in Latin America. The company serves 20–25 active clients including Emma Colchões, Positive.co (which includes A Tal da Castanha and Jungle), Mastercard and General Motors, and facilitates half of Emma Colchões’ creator operations in Spain and Germany. In 2025, 57% of the company’s global revenue came from the creator channel, and in Q1 2026 the company’s revenue was double the total recorded for all of 2025. Sandwiche’s platform already incorporates AI-driven features and autonomous WhatsApp agents to engage creators, while pursuing enhancements in brand-safety, reputation analysis and creator discovery.

Total raised

$1M

Funding rounds

2

Latest round

Seed

Latest activity

May 2026