Sanity offers a content operating system (COS) that enables businesses to manage, optimize, and scale content workflows across web, product data, media, IoT, and other applications. Its product suite includes Sanity Studio, Content Lake, App SDK, Compute + AI, recent additions like Canvas (an AI writing tool), and a Media Library. The company targets engineering teams seeking to unify and automate content across business applications. Sanity was founded in 2018 and is headquartered in San Francisco and Oslo, serving customers such as Burger King, Expedia, Riot Games, and Morning Brew. The company is focused on expanding its platform globally and developing AI-powered features, including agentic automation and support for developer ecosystems. It is also investing in community growth, including a transition from Slack to Discord and staging its inaugural developer conference. Sanity is a platform for structured content with an API-first approach, an open-source editor, and a focus on developer experience. The product lets teams treat content as data so it can be programmed, shaped, and authored from a single source of truth and delivered across channels. Sanity serves thousands of global brands including Burger King, AT&T, Puma, Unilever, National Geographic, and Condé Nast. Since its launch in 2017 the company has emphasized customizability for complex projects and integration with modern developer stacks. Recently Sanity launched Sanity Connect for Shopify to operate with Shopify’s Hydrogen and Oxygen headless commerce framework, enabling immersive product stories, rich media, embedded product content, 1-click ordering, and cross-channel promotions. The company is dual-headquartered in San Francisco and Oslo and is backed by investors such as ICONIQ Growth, Threshold Ventures, Lead Edge Capital, Heavybit, Alliance Venture, Monochrome Capital, and notable angel investors. Sanity builds a headless content platform that lets companies store and repurpose content and data as a flexible, programmatic "content lake" for use across multiple endpoints. The product is developer-oriented and aims to break down silos between marketing, product and engineering teams by making content usable across channels. Customers named in the article include National Geographic, Puma, InVision, Datastax and Brex. Sanity reports almost 100,000 developers, marketers, content creators and product professionals using the platform, with 30,000 active users (roughly double the active users since October). The company is split between San Francisco and Oslo, with CEO and co-founder Magnus Hillestad based in San Francisco. The team is exploring further extensibility such as enabling translations between audio and printed content and expanding into other media types. Sanity provides a developer-focused content platform and set of tools for structuring, creating, managing and delivering dynamic content across multiple digital surfaces. Its SaaS product treats content as data and gives developers APIs and systems to control how content is created, input and presented. The company targets organizations that need regularly updated, non-static digital experiences, spanning e-commerce front ends, publishing, interactive configurators and specialized workflows like emergency medical training materials. Sanity reports about 25,000 customers, including Conde Nast, National Geographic, Sonos, Brex, Figma, Cloudflare, Mux, MIT and Nike. The product originated at an Oslo agency and was spun out by founders Even Westvang, Magnus Hillestad, Oyvind Rostad and Simen Svale Skogsrud; part of the team relocated to the Bay Area to integrate more deeply with the tech ecosystem. The company is using recent funding to fuel its growth and expand its developer-focused platform.

Total raised

$133M

Funding rounds

4

Latest round

Series C

Latest activity

May 2025