Sanlo offers small-to-medium game and app companies a technology stack of tools, predictive algorithms, and insights to manage finances and achieve scalable growth. When Sanlo determines a business could benefit from capital, it provides non-dilutive financing and does not take equity or charge compounding interest. The company collects product monetization, customer acquisition and retention, marketing, and a subset of financial data to monitor growth trajectories and surface insights. Sanlo was founded in 2020 by Olya Caliujnaia and William Liu and is based in San Francisco; it has a 15-person team and has onboarded select developers over the past 12 months, currently working with dozens of companies. The startup raised $10 million in a Series A led by Konvoy and previously announced $3.5 million in seed funding co-led by Index Ventures and Initial Capital. It plans to use the Series A to build more products for developers and expand its team, and has partnered with HCG Funds to expand its capital pool to $200 million to finance developers. Sanlo builds financial products and a proprietary analytics platform that help game and app developers understand financial health, decide where to deploy capital, and access financing. The offering targets small-to-mid-size mobile gaming and app companies and combines gaming and fintech expertise. Sanlo was founded in 2020 by Olya Caliujnaia and William Liu and is based in San Francisco with a team around the world. The company positions its tools as mission-critical "picks and shovels" to accelerate revenue trajectories and fiscal wellbeing for developers. It plans to use new funding to grow its team and continue building out its product suite ahead of a wider launch later this year.

Total raised

$14M

Funding rounds

2

Latest round

Series A

Latest activity

Jun 2022