SARVA operates a yoga and wellness business that combines offline studios with a digital app offering live sessions, curated workouts, pranayamas, meditation, sleep stories and AI-driven personalised experiences. The company and its premium women-specific segment Diva Yoga produce content across Mind, Body & Nourish and claim a combined global digital reach of over 200 million. SARVA says it already has an online customer base in more than 25 countries and offers over 25 forms of yoga, including aerial and sculpt styles. The brand emphasises authentic, immersive wellness content and aims to organise the fragmented yoga and wellness industry in India and internationally. Management is focused on accelerating the company’s digital footprint and expanding its digital initiatives through additional capital. SARVA operates a chain of yoga studios across India offering 25 different forms of yoga and two studio formats (Diva Yoga and Sarva Yoga). The company plans to expand its retail footprint, aiming to double its current network of 90 studios within 12 months and is prioritizing Mumbai and Bengaluru. SARVA is also launching an integrated digital service and will allocate funds toward marketing. The venture began international expansion in September with activity in the UK, where it trained 25 London-based instructors running SARVA classes in three studios. Founded in 2016 by Sarvesh Shashi, SARVA positions itself to build a global community focused on physical, mental and emotional fitness through yoga, mindfulness and movement. Prior to the latest round the company had raised over Rs 35 crore from a group of global and celebrity investors.

Total raised

$3M

Funding rounds

2

Latest round

Equity

Latest activity

Dec 2019