Daily Secret’s core product is a short, free email newsletter that provides city-specific tips and local recommendations delivered daily. The newsletter is ad-supported and the company reports 1.5 million subscribers across 20 countries. Leadership positions the inbox as a high-value channel for time-constrained, urban professionals and says other distribution channels may be added in the future. The company plans to launch newsletters in 15 new cities over the next year, including several fast-growing African markets. Daily Secret intends to use new funding to expand geographically and to build a more sustainable sales organization to monetize its concentrated audience. CEO Nikolaos Kakavoulis founded the product after moving back to Athens and translating his renewed appreciation of city life into the newsletter format.

Total raised

$1M

Funding rounds

1

Latest round

Series B

Latest activity

Jan 2014