Scalarr builds machine-learning-based anti-fraud products for mobile advertising, including AutoBlock (which detects fraud before an advertiser bids) and DeepView (used by adtech platforms such as ad exchanges, DSPs and SSPs). The company was founded by CEO Inna Ushakova and CPO Yuriy Yashunin, who moved their team from their former mobile marketing agency Zenna and shut Zenna down to focus on Scalarr. Scalarr says its technology can detect 60% more fraud than existing products on the market and that it saved its clients $22 million in ad fraud refunds in 2020. The team emphasizes ML’s ability to predict evolving fraud patterns and detect abnormalities that rules-based systems miss. The company plans to use new funding to expand its presence in Asia and continue product development. The core offering targets advertisers and adtech platforms facing rising mobile ad fraud costs.

Total raised

$8M

Funding rounds

1

Latest round

Series A

Latest activity

Feb 2021