ScorePlay provides an AI-driven infrastructure that enables instant tagging, organisation and multilingual distribution of sports content, automating workflows for broadcasters, sponsors, athletes and media teams. The platform focuses on reducing time-to-publish and centralising media, marketing and content operations across multiple platforms. Founded in 2021 by Victorien Tixier and Xavier Green, the team is distributed across offices in New York and Paris, with smaller representations in London and São Paulo. In four years it has become the central hub for over 200 sports organisations worldwide, including 50+ U.S. teams (NBA and NHL), 100+ European clubs and 50+ leagues and federations such as MLS and NWSL. ScorePlay reports a perfect client retention rate and has achieved 3x year-over-year growth while being profitable at the time of the Series A. The company plans to use the new funding to fuel expansion and ongoing platform innovation. ScorePlay is a New York- and Lisbon-based SaaS platform that automates the indexation, management and distribution of digital sports assets using AI for facial, logo and text recognition. The product works with video, live broadcast and photo to tag every asset automatically with relevant metadata (athletes, partners, location, stadium, match context). It provides customised automatic workflows to distribute those assets to sports organisations. Co-founded by Victorien Tixier and Xavier Green, ScorePlay has signed over 120 sports organizations in under two years, including the Swiss Football League, MotoGP (Dorna), Sacramento Kings and multiple MLS and NWSL teams. The company raised $5M in Seed funding, bringing total raised to $6.5M. ScorePlay plans to use the funds to grow its tech team, expand its New York office, and consolidate its position as the go-to media solution in sports. ScorePlay is a Lisbon-based B2B sports-tech SaaS company that provides an AI-powered media asset management platform for sports organisations. Founded in 2018 by Victorien Tixier and Xavier Green, the platform centralises, classifies and distributes photos and videos automatically, using computer vision to review and tag raw content. Assets are stored in a cloud hub with a search engine and controlled access so clubs can securely share curated libraries with players, sponsors, media and fans. The company positions itself as the first AI-powered MAM built for football clubs. ScorePlay plans to use fresh funding to target US and German markets, hire a growth manager, expand its tech team and increase marketing spend. Existing clients include Orlando Pride, SD Wave, KC Current, 1. FC Köln and Team BDS. Financially, it closed over €500,000 in the latest pre-seed tranche, bringing total pre-seed funding to over €1 million.

Total raised

$20M

Funding rounds

3

Latest round

Series A

Latest activity

Feb 2025