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The Venture Codex

Apex Capital

The Tower, Rua do Silval 37, Oeiras, 2780-373, Portugal

Overview

APEX Capital invests with elite athletes to innovate and disrupt the sports, media, and entertainment industry. Our connected capital increases the chances of successful investing and is positioning APEX as a leading strategic investor in the industry.

Total investments
12
Lead investments
4
Investments · 12mo
3
Active investors
11

Sector focus

  • Financial Services
  • Media and Entertainment
  • Sports
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Investment portfolio

  • Marquee

    Participated · Seed · Jul 2026

    Marquee provides an AI-driven scouting and recruitment platform used by football recruitment departments to find targets, read full player reports, build shortlists, shape shadow squads and compare preferred targets by position. Users reportedly stay in the product to conduct workflows end-to-end rather than merely running searches, with the platform informing decisions about whom to watch live. The company says feedback from sporting directors and technical evaluators highlights the depth and reliability of its reports. Marquee emphasizes enabling teams to finish the week further ahead while retaining human judgement. Following the seed raise, Marquee plans to accelerate building and expand the platform with the newly raised capital. No revenue, user counts, founding year or location details were provided in the announcement.

  • TIVA

    Led · Seed · Jun 2026

    TIVA designs and commercializes performance-oriented cosmetic products that address issues such as sweat, grip and chafing to support athletes before, during and after effort. The brand positions itself as a specialist in "cosmétiques de performance" and has been adopted by professional athletes, including tennis player Elina Svitolina. TIVA is present in more than 60 points of sale and aims to expand to over 200 outlets in France while entering European markets like Spain, Portugal and Italy. The company plans to extend its product range into areas such as sun protection, thermoregulation and muscle activation. Its recent €525,000 raise, led by APEX and featuring several industry personalities, is intended to accelerate that commercial and product development.

  • Model Health

    Led · Seed · Sep 2025

    Model Health develops software that enables professionals to capture and interpret lab-grade movement analysis using standard smartphone video. The technology originated from Stanford research by co-founders Antoine Falisse and Scott Uhlrich and has been adopted by more than 10,000 academic users worldwide. Co-founded in 2024 and operating in the US and Belgium (Brussels-based), the company targets physical therapists, athletic trainers, and sports organisations. It offers fast, portable, and automated motion capture intended to replace expensive €100k+ lab equipment with easily deployable smartphone workflows. The newly raised capital will be used to accelerate product development, support adoption among sports clinics and organisations, and hire three foundational employees to scale commercially. The team includes former McKinsey director Nicolas Bellemans as CPO/COO and emphasizes actionable, user-friendly tools to improve injury prevention, rehabilitation, and performance optimisation.

  • ScorePlay

    Participated · Series A · Feb 2025

    ScorePlay provides an AI-driven infrastructure that enables instant tagging, organisation and multilingual distribution of sports content, automating workflows for broadcasters, sponsors, athletes and media teams. The platform focuses on reducing time-to-publish and centralising media, marketing and content operations across multiple platforms. Founded in 2021 by Victorien Tixier and Xavier Green, the team is distributed across offices in New York and Paris, with smaller representations in London and São Paulo. In four years it has become the central hub for over 200 sports organisations worldwide, including 50+ U.S. teams (NBA and NHL), 100+ European clubs and 50+ leagues and federations such as MLS and NWSL. ScorePlay reports a perfect client retention rate and has achieved 3x year-over-year growth while being profitable at the time of the Series A. The company plans to use the new funding to fuel expansion and ongoing platform innovation. ScorePlay is a New York- and Lisbon-based SaaS platform that automates the indexation, management and distribution of digital sports assets using AI for facial, logo and text recognition. The product works with video, live broadcast and photo to tag every asset automatically with relevant metadata (athletes, partners, location, stadium, match context). It provides customised automatic workflows to distribute those assets to sports organisations. Co-founded by Victorien Tixier and Xavier Green, ScorePlay has signed over 120 sports organizations in under two years, including the Swiss Football League, MotoGP (Dorna), Sacramento Kings and multiple MLS and NWSL teams. The company raised $5M in Seed funding, bringing total raised to $6.5M. ScorePlay plans to use the funds to grow its tech team, expand its New York office, and consolidate its position as the go-to media solution in sports. ScorePlay is a Lisbon-based B2B sports-tech SaaS company that provides an AI-powered media asset management platform for sports organisations. Founded in 2018 by Victorien Tixier and Xavier Green, the platform centralises, classifies and distributes photos and videos automatically, using computer vision to review and tag raw content. Assets are stored in a cloud hub with a search engine and controlled access so clubs can securely share curated libraries with players, sponsors, media and fans. The company positions itself as the first AI-powered MAM built for football clubs. ScorePlay plans to use fresh funding to target US and German markets, hire a growth manager, expand its tech team and increase marketing spend. Existing clients include Orlando Pride, SD Wave, KC Current, 1. FC Köln and Team BDS. Financially, it closed over €500,000 in the latest pre-seed tranche, bringing total pre-seed funding to over €1 million.

  • Output Sports

    Participated · Series A · Jan 2025

    Output Sports is an Irish sports-technology company and a University College Dublin spinout founded in 2002 that provides software for elite-level sports science. Its core product is a single wearable sensor system and analytics platform that enables strength and conditioning coaches, sports scientists, and rehabilitation professionals to capture and analyze athletic data. The company serves more than 800 sports organizations, including over half of all English Premier League clubs, and its sensors have been used by championship-winning teams across US major leagues and by national teams in soccer and rugby sevens. Output Sports delivers data-driven insights to support coaching and athlete performance decisions. Management says the recent investment will support growth in the US, deepen technology capabilities, and expand the team to support a growing customer base.

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