Scout offers a guided mobile investing experience that lets users build personalized portfolios by choosing from themed funds called “Scout Themes,” which are blended with U.S. equities and U.S. municipal bonds in a “Scout Starter Pack.” The app asks users for investment goals and risk tolerance, then recommends themes aligned with their interests (gaming, food & beverage, EVs, fashion, etc.) and provides a Scout Report explaining each fund. Scout launched from private beta in August, onboarded thousands of students across more than 17 college campuses, and is available in the Apple App Store. The company charges $1/month for users with under $1,000 in AUM and takes 1% of AUM for accounts above $1,000. Scout provides daily monitoring and monthly rebalancing to keep allocations aligned with users’ risk profiles. Founders Michael Haddix Jr. and CTO Cindy Zeng built the product to make investing less intimidating and to encourage recurring investing habits among Gen Z.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Sep 2022