Interana provides an event data platform that lets enterprise teams understand each customer action rather than relying on aggregates or averages. Its platform is deployed on Microsoft Azure across multiple Microsoft businesses, including Azure Active Directory, Bing, and Office 365. Interana processes more than 30 billion events per day for Microsoft. The product is positioned for enterprises that want to integrate with existing cloud investments, scale quickly, and maintain security while analyzing customer behavior. Customers cited in the article include Asana, Comcast, Microsoft, and Sonos. Interana is pursuing broader enterprise adoption via the Azure partner program and Microsoft Co-Sell engagement to scale against a large market opportunity. Interana provides a behavioral analytics solution that lets users answer nearly any question about the behavior of people and things interacting with digital services without writing code or waiting on an overburdened data team. The company is led by CEO and co-founder Ann Johnson and is based in Redwood City, California. Customers include digital leaders such as Bing, Tinder, Reddit, Asana and Azure. Interana announced an $18M funding round and has $46.2M in total funding to date. It intends to use the capital to advance product development and expand its customer base. The product focus and customer roster position Interana to pursue further growth in digital-economy analytics. Interana is a Menlo Park, CA–based provider of an event-based analytics solution that answers questions about customer behavior and product usage. Its platform stores billions of sequences of events from sources such as clickstreams, call detail records, transactions and sensor data. Users can monitor key business metrics including growth, retention, conversion and engagement and get answers in seconds. The company is led by Ann Johnson (CEO), Bobby Johnson (CTO), Joseph Adler (Data Scientist and Product Manager) and Alonzo Canada (Product Design Lead). Interana will use the funding to expand its reach into enterprises via product development and go-to-market strategies. The company is hiring. Interana offers a fast, scalable event-based analytics platform with a visual, interactive interface that enables ad-hoc exploration of growth, retention, conversion and engagement metrics. The product stores and processes billions of event sequences (clickstreams, transactions, sensor data, etc.) and is benchmarked at up to 100 million rows per core per second using a proprietary time-and-user organized database that enables single-pass queries. Interana’s interface removes the need for complex ETL or query languages by providing a visual query builder and real-time dashboards that can be shared and drilled into. The solution can be deployed on-premises or in a private cloud and targets social, eCommerce, media, gaming, telecommunications and SaaS companies. Interana had been in private beta for six months with customers including Sony, Jive, Asana, Tinder and Orange Silicon Valley. The company completed an $8.2M Series A led by a group of venture investors, and is based in Menlo Park, CA.

Total raised

$46M

Funding rounds

4

Latest round

Equity

Latest activity

Nov 2016