SegmentStream offers a cookie-less, predictive attribution solution that applies proprietary machine learning to first-party user behavior to evaluate the incremental performance of marketing channels and campaigns. The platform generates “Probabilistic Conversions” and feeds insights back into ad platforms like Facebook Ads and Google Ads to automate ad optimization. The product aims to replace cookie-based approaches that are becoming ineffective for accurate ROAS calculation. The company highlights its focus on helping marketing teams gauge the value of channels and campaigns that don’t directly drive sales. SegmentStream was founded by Pavel Petrinich, Oleg Katryshev and Constantine Yurevich and is a TechStars alumnus. The startup currently serves over 100 customers worldwide, including KitchenAid, Nespresso, and Freshly Cosmetics, and has raised $2.7 million in seed funding. SegmentStream is a SaaS platform for analyzing and improving digital-marketing effectiveness using machine learning. Its core capabilities include multichannel ML attribution to determine the incremental contribution of each marketing source to final sales and automated budget reallocation to improve results. The company says more than 100 companies use its solutions, with clients such as Lenta, Petrovich, Nespresso, United Colors of Benetton, and Kaspi.kz. SegmentStream does not disclose full financials but reported that dollar monthly revenue has grown more than 38% since the start of 2021. Founded in 2018 by Konstantin Yurevich, Pavel Petrinich, and Oleg Katryshev, the startup is based in London and currently employs about 20 people. After the pandemic the company closed offices and moved to remote work. New funding will be used to grow technical and product teams in the CIS and to scale marketing and sales across the UK, the US, and Western Europe.

Total raised

$4M

Funding rounds

2

Latest round

Seed

Latest activity

Feb 2022