OKS Group
Route d'Echternach 20, Luxembourg, L-1453
Overview
OKS Group is a leading media- and technology‑focused investment group that supports businesses in Russia and across the globe. In addition to our stake in dentsu Russia, we have made successful direct investments across different sectors. Since our founding in 2006, we have been investing in successful companies for the development and promotion of innovative ideas around the world. Our assets under management now top $350m. The OKS Group team consists of professionals with 10‑20 years’ experience in private equity, banking, strategy consulting and other investment activities.
- Total investments
- 5
- Lead investments
- 4
- Investments · 12mo
- 0
- Active investors
- 0
Investment portfolio
- Bioniq
Led · Equity · Feb 2022
Bioniq builds AI-driven personalised supplements that are formulated from users' blood test results. The company, launched in 2019 in London, ships globally across five continents and offers products in 70 countries. It has created unique formulas for over 300,000 users and says its total user base will grow more than tenfold by the end of 2024. Bioniq has launched a hyper-personalised product called Build Your Own to allow more precise, goal-based nutrient routines. The company partners with health and sports institutions such as Lanserhof and the UFC, and counts elite athletes — including Soccer World Cup champions and NBA All‑Stars — among its users. Leadership emphasizes measurable before-and-after nutrient snapshots and proven optimisation as core assets for growth and credibility. Bioniq creates 100% customized daily supplements using advanced blood biomarker analysis combined with self-reported health data and a patent-pending AI algorithm. Each user receives a unique formula of up to 120 ingredients delivered in patented prebiotic guar granules designed for improved bioavailability and micro-dosing. Products are Swiss-made, pharmaceutical-grade, and the company offers daily nutrient support, 1:1 nutrition consultations, and educational resources. Bioniq reports sales in 70+ countries and a user base that grew more than fivefold this year, with the U.S. now contributing over 60% of global sales. The company highlights partnerships with leading health and sports institutions such as Lanserhof and the UFC and is used by elite athletes across sports. Management says it will accelerate global expansion with particular focus on the U.S., Europe, and the Middle East, and Cristiano Ronaldo will participate in future brand and product innovation. Bioniq builds AI-driven, patent-pending algorithms that generate personalized supplement formulas from blood biomarker data and individual inputs such as height, weight, age, lifestyle and health goals. The company offers Bioniq PRO, which integrates blood test data (including partner lab testing and 1:1 nutrition consultations), and Bioniq GO, a questionnaire-based, more accessible option. All supplements are Swiss-made, pharmaceutical-grade, micro-dosed and delivered in patented prebiotic guar granules to maximize bioavailability. Bioniq has compiled the largest proprietary biochemical database of its kind with blood test data from customers across five continents and has created unique formulas for over 100,000 users. The U.S. now represents over 50% of its customer base, with some regions growing more than 500% in the last two quarters, and the company partners with institutions such as Lanserhof and the UFC and serves elite athletes. It plans to use new funding to expand global laboratory integrations, accelerate product development, grow market, operational and HR presence in the U.S. and Middle East, and implement a corporate platform for medical, wellness, and athletic institutions. bioniq develops hyper-personalized supplement products, most recently launching bioniq GO, a subscription product priced at £49/month. GO leverages 3 million proprietary biochemical data points drawn from more than 50,000 blood tests across over 30,000 clients and 25 medical publications. The company says its GO formulas can include up to 34 components with as many as 10 million possible combinations and claims personalization 200,000 times higher than similar products. Founders include CEO Vadim Fedotov (a former German national team basketball player) and Dr. Konstantin Karuzin, a neurosurgeon who previously developed performance-improvement systems for professional athletes. Earlier this year bioniq acquired LOEWI, a scientific spin-off of TU München that provides tailor-made nutrients based on blood work and lifestyle. The company positions itself around data aggregation and digital health monitoring to improve personalization over time as it ingests new blood samples.
- SegmentStream
Led · Seed · Feb 2022
SegmentStream offers a cookie-less, predictive attribution solution that applies proprietary machine learning to first-party user behavior to evaluate the incremental performance of marketing channels and campaigns. The platform generates “Probabilistic Conversions” and feeds insights back into ad platforms like Facebook Ads and Google Ads to automate ad optimization. The product aims to replace cookie-based approaches that are becoming ineffective for accurate ROAS calculation. The company highlights its focus on helping marketing teams gauge the value of channels and campaigns that don’t directly drive sales. SegmentStream was founded by Pavel Petrinich, Oleg Katryshev and Constantine Yurevich and is a TechStars alumnus. The startup currently serves over 100 customers worldwide, including KitchenAid, Nespresso, and Freshly Cosmetics, and has raised $2.7 million in seed funding. SegmentStream is a SaaS platform for analyzing and improving digital-marketing effectiveness using machine learning. Its core capabilities include multichannel ML attribution to determine the incremental contribution of each marketing source to final sales and automated budget reallocation to improve results. The company says more than 100 companies use its solutions, with clients such as Lenta, Petrovich, Nespresso, United Colors of Benetton, and Kaspi.kz. SegmentStream does not disclose full financials but reported that dollar monthly revenue has grown more than 38% since the start of 2021. Founded in 2018 by Konstantin Yurevich, Pavel Petrinich, and Oleg Katryshev, the startup is based in London and currently employs about 20 people. After the pandemic the company closed offices and moved to remote work. New funding will be used to grow technical and product teams in the CIS and to scale marketing and sales across the UK, the US, and Western Europe.
- FinalPrice
Led · Equity · Jul 2021
Finalprice is a subscription service offering access to travel-related services, led by founder Petr Kutis. The service operates on a subscription model for travelers, positioning itself as an alternative distribution channel for travel products. The company disclosed a $1 million fundraising from OKS Group and other unnamed investors. Management stated they abandoned entry into the U.S. market, saying competing there via expensive advertising and heavy customer-acquisition spending was not their approach. Public commentary on the article noted skepticism about the idea’s defensibility and suggested large platforms could replicate it; some readers also compared prices on bank-affiliated travel services. The articles do not provide operating metrics, valuation, or detailed financials. FinalPrice is a subscription-based travel app that launched out of Los Angeles and offers curated hotel, flight and rental-car deals for an annual $99 charge. The company says it applies AI to personalize offers based on each user’s preferences and travel history and allows users to send previous itineraries so the system can learn instantly. By charging a subscription rather than relying on per-sale commissions, FinalPrice says it returns supplier commissions to customers as discounts or cashback, enabling lower prices for higher-quality options. Founder Peter Kutis positions the product as the "Amazon Prime of travel," arguing subscription economics drive better prices and loyalty. The startup claims that a user who spends $10,000 traveling with FinalPrice would save around $2,500 compared with the best available public prices. Financially, FinalPrice has launched publicly and announced a $4 million fundraise from outside investors.
- Inspector Cloud
Led · Equity · Aug 2020
Inspector Cloud is a computer vision SaaS that automates the work of merchandisers and sales representatives by recognizing goods on retail shelves and generating KPI reports using neural networks. The platform lets users take several photos instead of performing manual counts to measure on-shelf availability, shelf share versus competitors, and other key indicators, reducing visit time and increasing data accuracy. Inspector Cloud counts major FMCG clients including PepsiCo, Unilever, Nestle, Schwarzkopf, Henkel, and PMI. By the end of the first half of 2020 the company had processed over 30 million photos, a 7x increase versus 2019, marking it as one of the fastest-growing image-recognition startups in retail. The company was founded in 2016 in Moscow by Pavel Boyko and Alexander Berenov. In August 2020 Inspector Cloud raised $500,000 from OKS Group to support expansion into Eastern Europe (notably Poland) and Latin America (starting with Brazil).
Team
No current team members are available.