Selfbook provides a comprehensive hotel payments and bookings platform that delivers a seamless, one-step checkout experience directly on hotel websites. The product groups services such as restaurant reservations, spa appointments, and activities into a single payment flow to drive upsells and simplify payments for hotels. Selfbook integrates with hotels’ existing technology systems to improve direct conversion, revenue, cash flow control, and security. The company emphasizes a guest-first booking experience and support for modern payment methods through an intuitive user interface. Built by hospitality veterans, Selfbook positions itself at the intersection of fintech and hospitality and is expanding its reach in the travel industry. Recent investor activity indicates continued growth and a focus on deepening global payments capabilities with strategic partners. Founded in September 2020 and based in New York, Selfbook offers a plug-and-play payments and booking platform for hotels that can be installed with a single line of code. Its software enables one-click payments, supports Apple Pay, Google Pay, PayPal, BNPL and traditional card payments, and aims to reduce fraud and chargebacks. Selfbook charges a fixed 1% fee on transactions it facilitates (with a possible increase to 2% in the future). The company reports roughly 30 customers live, nearly 100 hotels onboarded, headcount growth from five to 70, and customer-base growth of about 100% month over month; revenue figures were not disclosed. Selfbook is focusing initially on boutique and independent hotels and plans to work with fintech partners to reach larger chains. It plans to launch an extension product called PayBox to install payments into existing checkout flows without replacing custom booking engines. Selfbook builds payment and transaction software that lets hotels accept one-click payments and digital wallets (Apple Pay, Google Pay, PayPal and buy now, pay later) directly on their websites and reservation systems. Founded in September 2020 as a pivot from a consumer travel app, the New York-based company positions itself as the “Shopify for travel” and focuses on the U.S. and EU. Hotels can implement Selfbook with a single line of code; the product also supports grouping services (restaurant reservations, spa appointments and activities) into a single payment flow and offers direct booking links and smart merchandising. Selfbook launched with one hotel in April and has since signed contracts representing nearly 90 hotels, with 15 having gone live; customers include Le Pigalle (Paris), Eden Rock St Barths and The LINE locations in Los Angeles, Austin and Washington, D.C. Over the past six months the company saw a 10x increase in users using single sign-on and digital wallets, and 67% of bookings were made using digital wallets on mobile. The company has grown to 50 full-time employees (up from four at the start of the year) and plans to use the new capital to hire and expand partnerships with fintech partners and existing hospitality systems.

Total raised

$40M

Funding rounds

3

Latest round

Series A

Latest activity

Mar 2022