ServiceUp provides a centralized platform that manages the entire vehicle repair process from pickup to delivery, offering real-time visibility, live repair tracking, and a centralized dashboard. The company serves fleets, insurers, and shops and reports customers including Zipcar, Voyager Global Mobility, Clearcover, and SIXT. Across its customer base ServiceUp has reduced repair cycle times by over 30%, improving vehicle uptime and operational efficiency. Founded in 2021 and based in Los Gatos, Calif., ServiceUp shifted from consumer-focused repairs to a B2B model targeting fleets and carriers. With its product set—Connect (a self-service SaaS configuration) and ServiceUp 360 (full-service repair coordination)—the company offers a flexible SaaS + Managed Service model. ServiceUp plans to use new capital to grow its team, enter new markets, and accelerate product development. ServiceUp provides a full-service car repair experience through a mobile app that connects consumers to a ServiceUp Advocate who manages pickup, delivery, estimates, repairs, payments (including BNPL), and customer service. The company leverages a certified Partner Network of vetted independent repair shops and is building ML/AI technology to improve logistics, customer service, and marketing. Founded in early 2021 and based in Los Gatos, California, ServiceUp operates in four metro markets: the San Francisco Bay Area, West Los Angeles, Denver, and Phoenix, and plans to expand into ten markets by year-end. The company reported 20% month-over-month growth in 2022 and has a vetted network of more than 150 top-rated car repair shops. ServiceUp also offers its consumer app as an employee perk to large employers including Amazon, NVIDIA, Meta, and LinkedIn, and has partnerships with NowRx and fleet operators. The Series A proceeds will be used to fund market expansion and investments in ML/AI, marketing, product, field operations, and business development.

Total raised

$70M

Funding rounds

2

Latest round

Series B

Latest activity

Jul 2025