Shamba Pride operates a merchant network of digitized agro-dealers (digishops) that manage inventory ordering, business management and farmer-facing services including market linkages, BNPL and training via a USSD platform. Since 2016 it has built a network of about 2,700 merchants across 24 Kenyan counties and is expanding its franchise network. The company sources inputs from partners such as Elephant Verve to supply climate‑smart seeds and fertilizers. Shamba Pride plans to scale further within Kenya over the next year and later explore neighboring markets such as Tanzania, Uganda and Zambia. Its model targets small-scale farmers by addressing sourcing, price volatility, quality challenges and stockouts at the last mile. The team is led by founder and CEO Samuel Munguti. Shamba Pride operates an all-in-one online-to-offline network that digitalizes last-mile agro dealer businesses through technology-enabled "DigiShops." The platform connects smallholder farmers to high-quality inputs, services, education, financial services, and market linkages. Existing agro dealers can use Shamba Pride to digitize operations and become micro-entrepreneurs serving rural farmers. The company already supports more than 1,000 digitalized shops and aims to scale that network nationwide. With new funding, Shamba Pride plans to reach hundreds of thousands of smallholder farmers and improve rural distribution channels. The recent fundraising will support countrywide expansion and broader distribution of its digital solution.

Total raised

$5M

Funding rounds

3

Latest round

Debt Financing

Latest activity

Jan 2024