Shogun offers two main products: Page Builder, a drag-and-drop site builder for Shopify merchants, and Shogun Frontend, an end-to-end headless commerce solution for midmarket and enterprise customers. The company plans to use new capital to continue building those products, expand business development, and develop technology around first-party data and personalization. Page Builder is used by around 20,000 businesses, up from 15,000 in October, and Frontend has hundreds of customers and grew 10x in the last year. Merchants using Shogun collectively see gross merchandise value (GMV) in the “billions of dollars,” and GMV across Shogun’s business grew 255% in the last two years. The company emphasizes speed of pages as a key selling point to reduce cart abandonment and improve conversion. Shogun provides a drag-and-drop Page Builder and an end-to-end Frontend headless commerce solution focused on faster page-load times and easier enterprise page updates. Its tools sit on top of e-commerce platforms such as Shopify, BigCommerce and Magento to give brands greater design control and speed. The company reports 182% growth over the last year and says 15,000 companies — including Leesa, MVMT, Timbuk2, Chubbies and K Swiss — now use its tools, up 5,000 in the past eight months. Much of that growth has been organic: Shogun has operated with a marketing team of two and only two salespeople to date. The startup plans to use new funding to enhance Page Builder and Frontend and to scale its marketing, sales, engineering, design and product teams. Management also highlighted a focus on improving mobile commerce performance going forward. Shogun offers a drag-and-drop Page Builder that helps e-commerce brands construct storefronts on platforms including Shopify, BigCommerce, Salesforce and Magento. The company also launched Shogun Frontend, a headless-commerce solution that produces progressive web apps and sub-second load times for fully customized storefronts while using major commerce platforms as the back end. Shogun positions Frontend as a more enterprise-focused offering while continuing to invest in Page Builder for its broader customer base. The startup is Y Combinator‑backed and led by CEO Finbarr Taylor, whose team developed the first product as a side project beginning in 2015 and shifted to full-time work by May 2017. Shogun serves roughly 11,000 customers, including MVMT, K‑Swiss and Leesa. The company has said its products aim to improve shopping experience and help direct‑to‑consumer brands compete on speed and UX against larger marketplaces. Shogun provides a drag-and-drop page builder that supports platforms like Shopify and BigCommerce, enabling non-technical staff to create storefront front ends. The product avoids the need for sub-domain setups, which can harm SEO. Shogun serves over 6,000 clients, including Gaiam, MVMT, and Chubbies Shorts. The company is generating millions in revenue, reporting 15–20% month-over-month revenue growth and an expectation that 2018 revenue will be roughly five times 2017. Shogun is already profitable and had bootstrapped to $1M in revenue prior to this round. With the new funding, the company plans to ramp up hiring and build new features for clients.

Total raised

$115M

Funding rounds

4

Latest round

Series C

Latest activity

Jun 2021