Shoppable builds a universal checkout that lets readers browse inventory from multiple retailers and complete purchases without leaving a publisher's site. Its product suite includes publisher widgets, a Google Chrome extension that scans pages for products, and 'Magic' technology that automatically creates shopping options. By keeping checkout on the publisher site, Shoppable gives publishers more data about visitors and shopping behavior. The company has integrated with more than 200 merchants and reports 100+ merchants on a waiting list. Shoppable was already profitable at the time of the raise. It plans to use the funding to bring additional retailers into the system and expand integrations.

Total raised

$4M

Funding rounds

1

Latest round

Series A

Latest activity

Aug 2016