On Grid Ventures
New York, NY, United States
Overview
The mission of On Grid Ventures LLC is to support the startup and success of GeoDisruptive businesses which leverage GeoLocation as a disruptive force in marketplaces and commerce, digital infrastructure, or information flow. On Grid Ventures is focused on the global adoption of location-based technologies as a game changer across five investment areas. 1 GeoMarketplaces focused on a well-defined audience of buyers and sellers where location-based technology enables commerce spanning online and offline, such as Uber, AutoTrader, or Cups. 2 GeoMarketing businesses where customer acquisition and retention is dependent on location, such as Yelp, OpenTable or AllTheRooms, both business-to-consumer and business-to-business 3 GeoSocial networks based around location and often other factors like interests, such as Foursquare or Tinder. 4 GeoInfrastructure businesses which facilitate the growth and maturation of location-based businesses, such as Yext, PlaceIQ, xAd, Gimbal, and SocialSign.in. 5 GeoInformation businesses which aggregate and assimilate content and data for a defined geographic area in innovative ways, such as Yelp and EnerKnol.
- Total investments
- 1
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 0
Sector focus
- Digital Media
- Geospatial
- Venture Capital
Investment portfolio
- Shoppable
Participated · Series A · Aug 2016
Shoppable builds a universal checkout that lets readers browse inventory from multiple retailers and complete purchases without leaving a publisher's site. Its product suite includes publisher widgets, a Google Chrome extension that scans pages for products, and 'Magic' technology that automatically creates shopping options. By keeping checkout on the publisher site, Shoppable gives publishers more data about visitors and shopping behavior. The company has integrated with more than 200 merchants and reports 100+ merchants on a waiting list. Shoppable was already profitable at the time of the raise. It plans to use the funding to bring additional retailers into the system and expand integrations.
Team
No current team members are available.