ShotTracker builds a sensor-based system (a ShotTracker-enabled ball, player jersey sensors, and court sensors) that maps the court in 3D, processes data with a proprietary algorithm, and delivers sub-second analytics via an app and dashboard. The company's patented technology produces 70+ autonomous basketball statistics and can be licensed by media and sports data companies to drive broadcasts and automated camera operations. ShotTracker is used by more than 63 Division I men's and women's programs across 12 conferences and has relationships with Learfield IMG College and partners including Nike, Adidas, Under Armour, Spalding and Wilson. In January 2021 it announced an $11M financing led by Evertz Technologies and Verizon Ventures. Proceeds are intended to accelerate deployment across NCAA Division I Power 6 basketball conferences, expand hiring, deepen key partnerships, and enhance sensor capabilities and data capture. The company is also working with Evertz to integrate its data into cloud-based live production and with Verizon to leverage 5G for instantaneous, interactive delivery to coaches, broadcasters and fans. ShotTracker provides a sensor-based system that automatically captures statistical and performance analytics for an entire basketball team in real time during practices and games. The platform removes need for human scorers and enables coaches to make fact-based adjustments quickly. The company was co-founded by basketball and technology experts Davyeon Ross and Bruce Ianni and is based in Overland Park, Kan. ShotTracker raised a $10.4M Series A and has total funding in excess of $21M. The company plans to use the new capital to drive growth and scalability, increase installations in courts around the United States, and solidify global partnership opportunities. No operating metrics (revenue/users) were reported in the article. ShotTracker began with a consumer wearable (two sensors, $149) to track individual shots and has developed a team product that captures real-time analytics for up to 18 players simultaneously. The team system uses shoelace sensors, four overhead court sensors and a ball with a built-in sensor developed in partnership with Spalding, streaming live data to iPads and computers. Its algorithms convert raw tracking into essentially every statistic typically collected by hand in a basketball game except fouls, including turnovers, steals, assists and shot data. The team service starts around $3,000 with an optional analytics subscription beginning at $1,200 per year; NBA and college teams are target customers. ShotTracker’s immediate focus is getting the product into professional team practices, while longer-term plans include pre-wiring gyms with over-court sensors and expanding the technology into other sports like baseball (pitch tracking) and football. ShotTracker builds a sports-specific wearable system comprising a sensor-embedded shooting sleeve or wristband, a net-mounted sensor, and proprietary software that tracks shooter position, shot attempts, and form. The hardware syncs with a mobile app, and the company says its firmware learns a player’s shot and builds individual profiles. ShotTracker is demoing the technology at AT&T’s Bracket Town during March Madness. The company has taken several hundred pre-orders and expects a retail price of roughly $99. Founders Bruce Ianni and Dayveon Ross have a partnership with Dragon Innovation to develop the technology and are pursuing consumer and enterprise tiers. Financially, ShotTracker has raised roughly $1 million in seed financing and is accepting pre-orders as it commercializes the product.

Total raised

$27M

Funding rounds

4

Latest round

Equity

Latest activity

Jan 2021