Showplace pioneered the Native Retail concept in France, installing branded products in short‑term rentals and using QR codes on discreet displays to drive consumers to brands' e‑commerce sites. Founded in 2022 by Félix Bassous and Patrick Eymann, the company limits placements to two products per lodging and lets brands select properties by geography, price tier, type and size. Showplace also offers a secure platform that lets brands sell directly to hosts and conciergeries, addressing the fragmented short‑term rental channel. Since launch it has installed hundreds of products, signed about fifty brands and onboarded several hundred hosts and conciergeries, giving access to a portfolio of over 10,000 homes across France. The startup plans to use its new funding to accelerate deployment in France and invest primarily in digital marketing and platform technology development. The product mix placed ranges from mattresses and soaps to coffee, appliances and games, emphasizing in‑use discovery rather than traditional digital ads or influencer campaigns.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

Jun 2024