Shubuo operates a mobile outdoor ad platform that places digital screens on commercial taxis to reach urban audiences across Istanbul. Its platform integrates measurement technologies using GPS, Wi‑Fi, and Bluetooth to generate engagement and reach metrics and provides live data-driven content updates based on signals like weather, time, or market data. The company emphasizes programmatic buying logic applied to physical streets, targeting high-interaction routes and enabling advertisers to monitor conversions from street-level interactions. Shubuo plans to expand its fleet of vehicle-mounted screens and upgrade its analytics center to process incoming field data. Management aims to transform the business into a fully data-centric, scalable technology company and to introduce the software to international markets after achieving technical benchmarks. Financially, the company recently secured $1 million in equity financing from Turpe to support these initiatives.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2026