Silverpop provides marketing automation across email, social, and mobile channels, enabling marketers to engage consumers and sales prospects based on behavior. The platform supports lead management, lead nurturing, and CRM integration. The company says it serves more than 1,800 customers representing 5,000 brands. It finished 2012 with 40% year-over-year revenue growth and added 380 new customers, 60% of whom signed up to target specific buyer behaviors. Management plans to use new funding to reach new customers and build automation tools that generate revenue and improve ROI. Silverpop emphasizes individualized outreach as a competitive edge versus peers such as Marketo and Eloqua. The company is Atlanta-based and launched in 1999, with more than 500 employees in the U.S., U.K., and Germany. Silverpop is an Atlanta-based, on-demand marketer that focuses on email marketing for both business-to-customer and business-to-business clients. The company provides marketing tools alongside measurement and analytics to track campaign performance. Silverpop has reported being profitable since 2004. It took $15 million in additional funding to support expansion. Management is planning to expand into international markets. Investors named in the funding include D.E. Shaw and Draper Fisher Jurvetson.

Total raised

$40M

Funding rounds

2

Latest round

Debt Financing

Latest activity

Apr 2013