Silverpush is a Gurugram, India-based advertising technology firm that provides AI-Powered contextual solutions for brands and agencies. Led by CEO Hitesh Chawla and COO Kartik Mehta, the company focuses on targeting relevant audiences while avoiding intrusion into user privacy. Silverpush operates in 10+ countries across South East Asia, the Middle East, Africa, the USA, the UK, and India. The company has worked with clients including Ford, Nestle, Coca-Cola and Samsung. Following the fundraise, Silverpush intends to use the proceeds to triple its headcount, pursue inorganic growth, and strengthen its product roadmap. SilverPush is an artificial intelligence-based marketing technology platform headquartered in Singapore. The company announced it has raised $5 million in a Series B funding round. The round was led by Japan’s FreakOut Holdings Inc., according to a company announcement. SilverPush said it is expanding globally following the raise. The article does not disclose revenue, user metrics, or other financial details. No past rounds, valuation, or additional investors were mentioned in the coverage. SilverEdge Technologies, which operates under the brand SilverPush, offers a mobile ad retargeting platform and an integrated dashboard to retarget and analyze consumers across all screens. The startup has built its own real-time bidding (RTB) platform for mobile, bidding on millions of ad requests a month. It plans to use the new funding to launch PRISM, a product to measure TV advertising reach and impact and to analyze how TV ads are received on social media and versus competitors. PRISM is designed to give advertisers near-real-time insights (video completes, day-part effects, lifts in brand awareness) so they can optimize TV campaigns while they are in flight. Founded in October 2012 and a GSF Accelerator alumnus, the company has raised multiple earlier rounds. The recent funding round improves its runway to develop PRISM and expand its measurement and retargeting capabilities. SilverEdge Technologies, operating under the brand SilverPush, provides advertisers an integrated dashboard to retarget and analyze consumers across all screens. The company has built its own real-time bidding (RTB) platform for mobile, bidding on millions of ad requests a month. SilverPush currently offers mobile retargeting and plans to extend the service to other platforms. The startup was founded in October 2012 and is a GSF Accelerator alumnus. Founders include Hitesh Chawla (CEO), Mudit Seth (CMO) and Alex Modon. The company said it will use new capital to ramp up technology.

Total raised

$20M

Funding rounds

4

Latest round

Series C

Latest activity

Nov 2022