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The Venture Codex

M&S Partners

No 5, Quartier des Terminalias, Domaine de Labourdonnais, Mapou, Pamplemousses, Mauritius

Overview

M&S Partners is a venture capital firm that caters to private equity and early stage companies in South Asia. M&S Partners was acquired by Pluss App in October 2016. M&S Partners was founded by Hiro Mashita in 2012. It is based in Calebasses, Pamplemousses.

Total investments
7
Lead investments
1
Investments · 12mo
0
Active investors
1

Sector focus

  • Finance
  • Financial Services
  • Venture Capital
Visit website

Investment portfolio

  • Freshtohome

    Participated · Series A · May 2019

    Founded in 2015 by Shan Kadavil and Matthew Joseph, FreshToHome operates a meat and seafood delivery business across roughly 160 cities in India and has operations in key UAE markets. The company expanded into quick commerce in February last year, offering deliveries within 10–15 minutes in some areas. FreshToHome has raised over $320 million in equity to date and last completed a $104 million Series D round in February prior to these recent debt raises. In FY25 the firm reported revenue from operations of Rs 421.33 crore, a 14% year-on-year increase, while losses remained largely flat at Rs 146.32 crore. The recent financings (debt and a small OCRPS component) are intended to support working capital, growth, expansion, marketing, and general corporate purposes. The company has used successive rounds of capital to scale operations and enter new service segments such as quick commerce.

  • Faircent

    Participated · Equity · Jan 2018

    Faircent is described as India’s largest peer-to-peer lending platform, aggregating creditworthy borrowers and lenders for retail and business loans. The company started operations in 2014 and reports over 6,000 registered lenders and 25,000 registered borrowers, having disbursed a total of Rs. 4.5 crore in just over 18 months. The marketplace uses a transparent rate-discovery model and a unique reverse-auction mechanism to help borrowers reduce interest rates. Founders Rajat Gandhi (CEO) and Vinay Mathews (COO) emphasize building a technology platform for a new industry and plan to refine tech-enabled risk-mitigation algorithms using big data analytics. Faircent positions itself as adding value to both borrowers and lenders and expanding access to credit through its platform. JM Financial’s participation signals investor interest in the company’s P2P model and technology-driven approach. Faircent operates an online P2P lending marketplace that connects lenders with varied borrower profiles using comprehensive credit technology and extensive automation. The platform emphasizes ease of access for unbanked and under-banked consumers and offers products for MSMEs to apply and receive funds quickly. Faircent uses features such as an Auto Invest tool that automatically matches lenders’ criteria with borrower requests. The company positions itself as India’s largest P2P platform and highlights its technology-driven user experience for both lenders and borrowers. Recent regulatory clarity from the RBI and P2P entities being regulated as NBFCs are presented as enablers for the company to scale its technological and operational capabilities. Faircent is backed by marquee investors and aims to expand the market for retail lending as a new asset class. Faircent operates a peer-to-peer lending marketplace facilitating negotiated loans between lenders and borrowers. Founded in 2013 by Rajat Gandhi and Vinay Mathews and based in Gurgaon, the company has disbursed close to Rs 4 crores in the last six months and has a registered lender base of about 5,000. The latest capital will be used to build technology and product and to hire a team to strengthen the business. Management says regulatory arbitrage in the P2P lending sector has eased following an RBI white paper, though questions remain around the presence of physical entities. Faircent is also in talks to raise a larger round in roughly six months to support marketing the business. Interest rates on the platform can range from 12% to 36% based on negotiations between parties.

  • Ninjacart

    Participated · Equity · Apr 2017

    Ninjacart operates as a full-stack fresh-produce company and serves as a multi-city strategic supplier to several quick-commerce and retail players. The company says it has turned EBITDA-profitable after improving margins through category and channel mix adjustments and moving backwards on the sourcing side. Ninjacart also reports leveraging technology and data to minimize wastage and reduce supply-chain costs. It lists investors including Walmart, Flipkart, Accel, Tiger Global, Nandan Nilekani, Syngenta Group Ventures, and Steadview Capital. Management has begun preparations for a public listing over the next two years. The company frames its recent fundraising and profitability as positioning it on a credible path toward that IPO timeline.

  • Paystack

    Participated · Seed · Dec 2016

    Paystack provides an online payments API that lets merchants integrate payments with a few lines of code. The company is active in Nigeria, integrating with tens of thousands of businesses and claiming to process 15% of all online payments in the country. Its platform supports payment cards, bank transfers, mobile money and USSD by working with major banks and mobile carriers to handle fragmented local payment methods. Paystack processes over $20 million monthly and typically takes about 1.5% per transaction. The founders are Shola Akinlade (CEO) and Ezra Olubi (CTO), and Paystack was the first Nigerian startup to enter Y Combinator. The company plans to continue growing in Nigeria and to expand to other African countries, starting with Ghana. Paystack provides an online payments platform that connects multi-channel payment options with merchants across Nigeria, enabling acceptance of credit cards, debit cards and direct bank transfers on web and mobile. Led by co-founders Shola Akinlade and Ezra Olubi, the company has partnered with Nigerian internet companies including iROKOtv, Jobberman, Payporte and Hotels.ng. Now moving out of beta, Paystack has built a developer community of more than 30 independent developers building plug-ins and tools using its REST APIs and client libraries. The company intends to use the $1.3M seed funding to build out its engineering team in Lagos, grow sales and marketing operations, and accelerate product development and customer onboarding. Paystack is a Y Combinator alumnus and currently runs operations from Sunnyvale and Lagos, Nigeria.

  • SilverPush

    Led · Series A · Sep 2015

    Silverpush is a Gurugram, India-based advertising technology firm that provides AI-Powered contextual solutions for brands and agencies. Led by CEO Hitesh Chawla and COO Kartik Mehta, the company focuses on targeting relevant audiences while avoiding intrusion into user privacy. Silverpush operates in 10+ countries across South East Asia, the Middle East, Africa, the USA, the UK, and India. The company has worked with clients including Ford, Nestle, Coca-Cola and Samsung. Following the fundraise, Silverpush intends to use the proceeds to triple its headcount, pursue inorganic growth, and strengthen its product roadmap. SilverPush is an artificial intelligence-based marketing technology platform headquartered in Singapore. The company announced it has raised $5 million in a Series B funding round. The round was led by Japan’s FreakOut Holdings Inc., according to a company announcement. SilverPush said it is expanding globally following the raise. The article does not disclose revenue, user metrics, or other financial details. No past rounds, valuation, or additional investors were mentioned in the coverage. SilverEdge Technologies, which operates under the brand SilverPush, offers a mobile ad retargeting platform and an integrated dashboard to retarget and analyze consumers across all screens. The startup has built its own real-time bidding (RTB) platform for mobile, bidding on millions of ad requests a month. It plans to use the new funding to launch PRISM, a product to measure TV advertising reach and impact and to analyze how TV ads are received on social media and versus competitors. PRISM is designed to give advertisers near-real-time insights (video completes, day-part effects, lifts in brand awareness) so they can optimize TV campaigns while they are in flight. Founded in October 2012 and a GSF Accelerator alumnus, the company has raised multiple earlier rounds. The recent funding round improves its runway to develop PRISM and expand its measurement and retargeting capabilities. SilverEdge Technologies, operating under the brand SilverPush, provides advertisers an integrated dashboard to retarget and analyze consumers across all screens. The company has built its own real-time bidding (RTB) platform for mobile, bidding on millions of ad requests a month. SilverPush currently offers mobile retargeting and plans to extend the service to other platforms. The startup was founded in October 2012 and is a GSF Accelerator alumnus. Founders include Hitesh Chawla (CEO), Mudit Seth (CMO) and Alex Modon. The company said it will use new capital to ramp up technology.

Team