SimilarWeb is an Israeli startup offering an AI-based platform that helps sites and apps track and analyze traffic for themselves and competitors. The platform uses machine learning and deep learning to surface not just visit counts but the "why" behind activity by aggregating multiple signals. Its customer base includes more than half of the Fortune 100, with clients such as Walmart, P&G, Adidas and Google. The company plans to use new funding for acquisitions and internal R&D to expand analytics services for larger enterprises and has launched an advisory service to work directly with large customers. SimilarWeb has around 600 employees today and intends to add roughly 200 more by January. Financially, it raised $120M in the latest round, has previously taken on some debt via Israel’s Paycheck Protection Program during the pandemic, and reported an $800M valuation in its last equity round in 2017. SimilarWeb provides analytics and competitive intelligence on website and app performance, covering about 80 million websites and three million apps across more than 190 countries. Its platform is offered on a freemium basis via a dashboard and API, and more than half of the Fortune 100 use its products alongside customers such as Google, eBay, Airbnb and Staples. The company emphasizes deeper engagement and conversion metrics rather than basic traffic counts, aiming to differentiate from incumbents like Nielsen and specialists such as App Annie and Apptopia. SimilarWeb has made acquisitions (three to date, including Quettra in 2015) to broaden its data ingestion and analytics capabilities. Management says it may expand into consulting to help clients act on its intelligence. The business plans to use new funding to continue building analytics, pursue business development and make further acquisitions. SimilarWeb provides websites and mobile app publishers with competitive traffic and market-intelligence analytics. Its platform collects anonymized traffic data from over 100 million devices and hundreds of thousands of sites, and analyzes that data with roughly 5,000 software components to produce competitive and market insights. The company began in 2007 as a Firefox plugin and pivoted in 2013 to the current analytics business. SimilarWeb sells a paid Pro tier (starting at $200/month) and reports revenues in the tens of millions with thousands of paying customers, including clients such as Flipkart and eBay; enterprise deals have scaled up to as much as $500,000 per month. Plans for the funding include hiring more engineers in Ukraine and Israel and expanding sales and account-management teams in New York, London and elsewhere. The company also announced a new CFO, Jason Schwartz. SimilarWeb is an online traffic-measurement company and Alexa competitor that provides website analytics across some 60 countries. The company is expanding into mobile analytics and app engagement measurement, tracking metrics such as app opens, session length, return frequency, churn, and affinity. To establish a mobile footprint it is building a portfolio of mobile apps and buying data from partners, and it has already moved into app store analytics and mobile web measurement for the U.S. and U.K. SimilarWeb operates from Tel Aviv with offices in London and Dubai, resellers in Russia, Brazil and Japan, and plans to open a New York office. Its paid service starts at $200/month for small firms and scales to enterprise offerings, while some data remains free. The company reports double-digit month-over-month growth in both revenue and customers, has a team of almost 100 employees, and is preparing a beta for its mobile app engagement product while planning acquisitions to accelerate mobile capabilities. SimilarGroup's core product, SimilarWeb, provides web-traffic measurement and rankings derived from a network of unbranded browser plug-ins and apps that produce a panel of tens of millions of end users. The company emphasizes data science and machine-learning to improve measurement accuracy and has launched a paid tier, SimilarWeb Pro, which has scaled to thousands of paying customers including eBay and Outbrain. Historically known for branded browser plug-ins (SimilarWeb, SimilarSites), the firm operates many unbranded extensions and mobile apps (data compression, browser speed, safe browsing, proxy services) to collect signals without disclosing their ownership. SimilarGroup is expanding into mobile app analytics, aiming to match websites to app counterparts and measure whether app traffic is paid or organic and user engagement. The company has a team of about 60 and is rapidly growing sales and international presence, with offices in London, upcoming Germany and New York openings, and plans to double its sales team. Financially, it has raised prior seed through Series B rounds totaling $7.1 million and has just closed a Series C from Naspers (size and valuation not officially disclosed; TechCrunch reports it is significant—"in the tens of millions").

Total raised

$213M

Funding rounds

8

Latest round

Equity

Latest activity

Oct 2020