Simplisales is a London-based startup (founded in 2021) that provides an AI-powered platform unifying sales, finance, and fulfilment for wholesalers, distributors and manufacturers. The platform offers plug-and-play integrations with more than 30 leading ERP and accounting systems and enables rapid deployment of branded mobile apps and web stores in days. Its AI engine automates order entry, demand forecasting and customer insights, including auto-drafting repeat orders, personalised catalogs, fuzzy search and margin-safe pricing while respecting MOQs and credit limits. Today Simplisales processes over $2 million in monthly GMV for clients including Gima and Lowrie Foods. The company plans to use new funding to double down on R&D, shipping additional AI modules and features that boost margins. It also intends to hire strategically in product and sales as it prepares for European expansion. Simplisales provides an AI-powered commerce platform that streamlines B2B ordering for wholesalers, retailers, and manufacturers via custom-branded apps and websites with no-code ERP integration. The product syncs with ERPs and accounting systems (QuickBooks, Xero, SAP) every five minutes to keep pricing, inventory and customer data current. Its platform emphasizes deeper customer relationships through branded native apps, personalised pricing per customer, and AI features that drive cross-selling and upselling. The company has grown to a 10-person team and has generated over €20 million in cumulative gross merchandise volume (GMV), including €1 million in GMV last month. Simplisales has primarily acquired customers by direct research and word-of-mouth and counts large wholesalers—one with €100 million annual turnover—among its customers. Near-term plans include launching a marketing add-on for wholesalers and expanding AI-generated cross-sell and upsell capabilities.

Total raised

$1M

Funding rounds

2

Latest round

Seed

Latest activity

Jun 2025