JoyTunes is an Israel-based platform that helps children and adults learn to play real music on real instruments through interactive video games controlled by regular instruments. Its product lineup includes Piano Mania, Piano Summer Games, Piano Dust Buster, Recorder Master and Recorder Express. The company is led by CEO Yuval Kaminka and CTO Roey Izkovsky. JoyTunes focuses on making music learning game-like and accessible for a range of ages and skill levels. Financially, the company completed a seed funding round to support its product development and growth. JoyTunes builds gamified music-education apps that listen to users playing real instruments and teach through interactive game mechanics. Its flagship free iPad app, Piano Dust Buster, uses the iPad microphone or a 3D virtual keyboard to teach notes, rhythm, and sheet-music reading through level-based gameplay and modes like “Staff Master.” The company reports strong early engagement: Piano Dust Buster reached 100K downloads in its first month, users played over 3 million songs in two months, and the app hit the top-five music-apps chart in more than 30 countries. The app has a 4.5-star rating on iTunes and the founders say its introductory apps have helped “tens of thousands of kids get involved in music.” JoyTunes has added Harmonix co-founder Eran Egozy to its advisory board and received the World Summit Award from the United Nations. Planned product steps include an iPhone release, social features and community tools, expanded licensed content, and video-record-and-share functionality.

Total raised

$2M

Funding rounds

2

Latest round

Series A

Latest activity

May 2013