Simporter offers an AI software platform that predicts sales for consumer products before and after they go to market, analyzing billions of data points from point-of-sale, social media sentiment, and customer reviews. Manufacturers and retailers use the platform to identify which products consumers truly want and estimate purchase frequency. The company is led by Dillon Hall and Tim Hall and maintains its headquarters in Atlanta with a development team in Kyiv, Ukraine. Simporter closed a $600K seed funding round, providing early-stage capital to scale product development and go-to-market efforts. Mitch Barns, former CEO of Nielsen, invested and joined Simporter’s advisory board; Ben Strom also serves on the board. The business emphasizes its proprietary data analytics to reduce product launch risk for CPG manufacturers and retailers.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Jan 2021